Digital Marketing Strategist - Kochi, India - Webdura Technologies

Webdura Technologies

Verified Company

Kochi, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Department:

DIGITAL MARKETING:

Digital Marketing Strategist:

Infopark, Kochi:

Key Responsibilities:

Serve as digital marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers
Support acquisition efforts through online and offline channels including Paid Channels (Search, Display, Social) and Social media channels
Good understanding of handling client account management and attending client meetings as and when required.
Excellent control on the following tasks
Keyword Bidding, Ad copywriting, remarketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
Keyword discovery & research to identify potential keywords to use on the accounts
Ensure all ads follow company brand guidelines & all copy is written is to the company's standards
Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI
Acute analytical skills
Continually monitor & update accounts to optimise lead conversions & sales
Google AdWords Professional (GAP) qualified
Analyze & report on campaigns to achieve maximum ROI

**Must

Have Skills**:
PPC specialists with relevant experience of a minimum of 5 years with an understanding of Google Adwords
Google Certified professional
A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
Handson experience on conversionoriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
Ability to write ad copy and optimise through A/B testing
Experience in managing large scale performancebased PPC campaigns on enterpriselevel PPC management platforms