- Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads or sales.
- Manage and optimize all digital marketing channels, including SEO/SEM, email, social media, display advertising, and PPC campaigns.
- Analyze key metrics and performance data to measure the effectiveness of digital marketing efforts and identify areas for improvement.
- Collaborate with cross-functional teams to create engaging content, including website copy, blog posts, social media posts, and multimedia assets.
- Stay up-to-date with the latest trends and best practices in digital marketing and recommend innovative strategies to enhance our online presence.
- Monitor and report on competitor activities and market trends to inform decision-making and maintain a competitive edge.
- Manage digital marketing budgets and allocate resources effectively to maximize ROI.
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Digital Marketing Strategist - Kochi, India - Addon Career Platform
Description
Role Overview
We are looking for a versatile and experienced professional to join our team as a Digital Marketing Manager cum Digital Marketing Tutor. In this hybrid role, you will be responsible for leading our digital marketing efforts while also providing instruction and support to students enrolled in our digital marketing courses. This is an exciting opportunity for someone who is passionate about both digital marketing strategy and education, and who thrives in a dynamic and collaborative environment.
Salary: As per industrial standard
Experience: 1+ year
Responsibilities