Content Strategist - Pune, India - Merito

Merito

Verified Company

Pune, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

About the Company:
A fast-growing e-commerce startup

We are looking for a skilled Content Strategist with at least 3 years of experience to join our team.

You will be in charge of creating and implementing a content strategy that is in line with our overarching marketing and business goals in your capacity as a content strategist.

In order to produce interesting, pertinent, and valuable content that appeals to our target audience, you will closely collaborate with our marketing, design, and product teams.

Roles and Responsibilities:

Develop engagement strategies and content calendars for official online communities/groups on platforms like Instagram, Facebook, Twitter & more
Conduct research to understand our target audience and their needs, and develop buyer personas and content maps to guide content creation
Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
Create a social engagement playbook/guideline for community moderators and ensure that content is published on schedule
Write and edit highquality, engaging, and informative content for a variety of channels (social media posts, blogs, newsletters etc.)
Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.)
Formulate customer delight moments
Use data and analytics to measure the success of our content, and make datadriven decisions to improve content performance
Stay uptodate with industry trends and best practices in content marketing and SEM, and make recommendations for continuous improvement
Responsible for developing a sense of community amongst the Client creator base
Ensure all Client creators are benefiting from the community
Develop nonproduct solutions that will enable retention and increase customer satisfaction
Develop partnerships that will help in creator retention
Contribute to the development of our overall marketing and business strategies, and provide insights and recommendations based on your expertise in content marketing

Requirements:

Graduate with at least 3 years of experience in social media marketing, community engagement, content marketing, content strategy, or a related field
Bachelor's degree in marketing, communications, journalism, or a related field would be a plus
Active and engaged participant in social media
Excellent writing, editing, and proofreading skills, with a keen eye for detail
Strong communication and presentation skills to communicate the message effectively
Strong interpersonal skills and ability to build relationships with crossfunctional stakeholders
Highly organized, detailoriented, and able to manage/execute multiple ongoing projects
Proficiency in SEM best practices and the ability to optimize content for search engines
Proficient knowledge of Data Analytics and strong analytical skills, with the ability to analyze data and use insights to improve content performance
A passion for content marketing and a desire to stay uptodate with the latest trends and best practices
Ability to identify and track relevant community KPIs
Good network among influencers

We offer competitive salaries, a collaborative work environment, and opportunities for growth and development. If you are passionate about creating exceptional user experiences and meet the requirements above, we encourage you to apply

Salary:
₹600, ₹2,000,000.00 per year

Schedule: