Team Member - Mumbai, India - Kotak Mahindra

Kotak Mahindra

Verified Company

Mumbai, India

5 days ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Description :
To contribute to the entire spectrum of marketing activities for Kotak CIIB including all its verticals
-
360 launch

Ideate, plan and execute new product launches across all platforms
ATL, BTL etc
Events
Ideation and endtoend execution of events at a national or regional level
Innovative ideas of connecting with TG at these events

Liaison with event management agencies / Bankers / vendors etc- **Ideate, plan and execute for new client acquisition and engagement with existing clients
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Digital & Social

Support product teams for end to end launch and support of key digital projects /app development/communication plan etc
Building a strong presence of the brand and key leaders across social platforms

Managing content regularly and updating the website and social media platforms with out of box campaign ideas-
Product and Marketing communication

Work with cross functional teams and assist in providing marketing support with the help of product / service collaterals, developing new product proposition
Ensure updating of brochures, presentations, online content

Competition tracking-
Media & PR

Liaise with PR team to drive launch and coverage for specific launches, events etc
Ensure consistent media coverage for key stakeholders identified

Regular reporting to the group marketing team and coordination w.r.t award entries submission, report submissions-
Internal communication

Designing and executing various internal communication materials, awards support to HR etc
Marketing Campaign
Assist in the research work for the advertising campaign or other need based projects
Assist in coordinating with advertising agencies on the creative

Assist in coordinating with group marketing / media agencies for planning / buying-
Alliances

Plan and ideate various initiatives and tieups with luxury brands

Management of Concierge- **Timely budgeting process, expense tracking and vendor payments

Skills required

Creative bent of mind/able to ideate and innovate
Good communication and aesthetic sense
Digital & social expertise (SEO, SEM, Perf marketing etc)
End to end campaign & event execution
Sound marketing fundamentals
Strong interpersonal skills
Fluency and command over English
Basic IT skills
Ability to multitask, strong sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team

Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic

Requirement