Click for Job Description - India - Finprov Learning
Description
Location:
Finprov Learning Private Limited, Kochi
Employment Type:
Full-Time
Experience:4+ Years
About Us:
[Finprov Learning Private Limited is a dynamic and innovative EdTech company that specializes in delivering high-impact online leaning solutions. We are seeking a highly skilled PPC Expert with a proven track record to join our team. If you're passionate about digital marketing and have the experience to back it up, we want to hear from you
As a PPC (Pay-Per-Click) Expert at Finprov Learning Private Limited, you will be responsible for managing and optimizing our clients' paid advertising campaigns to drive maximum ROI and achieve their business objectives.
Key Responsibilities:
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Campaign Strategy:Develop, execute, and manage effective PPC strategies that align with clients' goals and objectives.
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Keyword Research:Conduct comprehensive keyword research to identify high-performing and cost-effective keywords.
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Campaign Setup:Create and set up PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media.
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Ad Creation:Write compelling and engaging ad copy to maximize click-through rates (CTR) and conversion rates.
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Budget Management:Monitor and adjust campaign budgets to optimize ad spend and ensure maximum ROI.
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Bid Management:Implement and fine-tune bid strategies to maintain competitive ad placements.
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A/B Testing:Continuously test and optimize ad creatives, landing pages, and ad extensions to improve campaign performance.
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Quality Score Improvement:Work on improving ad quality scores to reduce CPC (Cost-Per
- Click) and increase ad rank.
Analytics and Reporting:Analyze campaign performance and prepare detailed reports, providing insights and recommendations to clients.
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Project Communication:Maintain regular communication with dept. heads to discuss campaign progress, goals, and strategies.
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Stay Current:Stay up-to-date with industry trends and best practices in PPC advertising.
Qualifications:
- Bachelor's degree in Marketing, Advertising, or a related field is preferred.
- Minimum of 4 years of experience in PPC management.
- Proficiency in platforms like Google Ads, Meta Ads, and various social media advertising platforms.
- Google Ads and Meta Ads certifications are a plus.
- Strong analytical skills and the ability to use data to make informed decisions.
- Excellent communication.
- A proactive and resultsdriven mindset.
- Familiarity with SEO and other digital marketing channels is a plus.
What We Offer:
- Competitive salary and performancebased bonuses.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.
- Access to cuttingedge tools and technology.
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