Brand Executive - Hyderabad, Telangana, India - Ohris Group of Hotels and Restaurants

Ohris Group of Hotels and Restaurants

Verified Company

Hyderabad, Telangana, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

A Brand Executive plays a crucial role in managing and promoting a company's brand identity and ensuring consistency across all marketing and communication channels.

1.

Brand Strategy Development:

Develop and implement brand strategies to enhance brand awareness, perception, and positioning in the market.
Conduct market research, competitive analysis, and consumer insights to inform brand strategies and initiatives.

2

Brand Identity Management:

Maintain and strengthen the brand's visual and verbal identity, including logos, colors, typography, and brand guidelines.
Ensure consistency in branding across all touchpoints, including digital platforms, print materials, packaging, and signage.

3

Marketing Campaigns and Collateral:

Collaborate with marketing teams to develop and execute integrated marketing campaigns that align with the brand's objectives and values.
Create marketing collaterals such as brochures, presentations, advertisements, and digital assets that reflect the brand identity and messaging.

4.

Content Development and Storytelling:

Craft compelling brand stories and narratives that resonate with the target audience and communicate the brand's values, mission, and unique selling propositions.
Develop content for various channels, including social media, website, blogs, and PR materials, to engage customers and build brand loyalty.

5

Brand Communication:

Manage communication strategies and messaging across different channels to maintain a consistent brand voice and tone.
Monitor and respond to brand mentions, feedback, and inquiries on social media and other platforms to uphold brand reputation.

6. *P
artnerships and Collaborations:

Identify and collaborate with strategic partners, influencers, and stakeholders to amplify brand reach and create meaningful brand associations.
Negotiate and manage partnerships, sponsorships, and cobranding opportunities that align with the brand's values and objectives.

7

Brand Performance Analysis:

Track and analyze key performance indicators (KPIs) related to brand awareness, perception, and engagement.
Use data and insights to evaluate the effectiveness of brand strategies, campaigns, and initiatives, and make datadriven recommendations for optimization.

8.

Internal Branding and Training:

Ensure internal teams understand and embody the brand values, culture, and messaging through training programs, workshops, and internal communications.
Foster a strong brand culture and sense of brand ownership among employees across departments.

9

Budget Management:

Manage budgets and allocate resources effectively to support brand initiatives, campaigns, and projects while ensuring cost efficiency and ROI.

10.

Stay Updated:

Stay abreast of industry trends, market dynamics, and consumer behaviors to proactively adapt brand strategies and tactics as needed.

Regular outlet visit across group.

A successful Brand Executive combines strategic thinking, creative vision, analytical skills, and effective communication to build and strengthen a brand's identity, reputation, and market presence.

Job Types:
Full-time, Permanent

Pay:
₹20, ₹30,000.00 per month

Benefits: