Performance Marketing Executive - Pune, India - Freedom From Diabetes

Freedom From Diabetes
Freedom From Diabetes
Verified Company
Pune, India

1 month ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Position
:
Digital Advertising Specialist/ Performance Marketing Executive
Experience: 3+ years


Responsibilities:


Strategic Campaign Management:

Create, plan, and execute Search, App, and Display campaigns across various paid channels, including Google, Facebook, affiliates, and other relevant platforms.


Cost-Effective Growth:
Innovate and discover cost-effective methods to expand the customer base, continually seeking opportunities to minimize acquisition costs.


Collaborative Approach:

Collaborate closely with the product and tech teams to provide recommendations for enhancing campaign performance and alignment with the product roadmap.


Data-Driven Optimization:

Analyze comprehensive conversion funnel data and employ data analytics reports to optimize Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).


Audience Segmentation:
Identify audience segments and create remarketing strategies to engage them through tailored communication.


Profitable Account Management:
Skillfully optimize and scale advertising accounts while maintaining profitability.


Key Skills:

-
Ad Platform Proficiency: Hands-on experience with major advertising platforms, including Google Ads, Facebook Ads, Twitter Ads, and YouTube Ads.
-
Analytical Aptitude: Strong analytical and data-driven decision-making skills, ensuring that marketing strategies are based on solid insights.
-
A/B Testing Expertise: Capable of planning and executing multiple A/B test campaigns to swiftly identify winning strategies.
-
Google Analytics Mastery: Proficiency in utilizing Google Analytics for in-depth campaign performance analysis and reporting.


Requirements:


Qualification:
Any Graduate / Post Graduate with relevant experience


Work from Office

Salary:
Best in industry


If you are an experienced Digital Advertising Specialist with a proven track record in executing successful campaigns and optimizing ad spend, we encourage you to apply.

Your expertise in utilizing various advertising platforms and your data-driven approach will play a pivotal role in achieving our marketing goals.


Schedule:

  • Day shift

Ability to commute/relocate:

  • Pune, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Education:


  • Bachelor's (preferred)

Experience:


  • Lead generation: 1 year (preferred)
- total work: 1 year (preferred)

  • Marketing: 1 year (preferred)

Language:


  • English (preferred)
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