PPC Executive - Gurgaon, India - White Collar Realty

White Collar Realty

Verified Company

Gurgaon, India

4 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Title:
PPC Executive

Position Description:

As the Performance-Based Advertising Campaign Manager, you'll lead the strategic planning and optimization of cross-platform advertising initiatives. This role encompasses the management of campaigns across Google Ads, Bing, Facebook, LinkedIn, Instagram, Twitter, and YouTube.

Your responsibilities involve crafting engaging ad content, executing A/B testing, analyzing intricate data sets, and developing effective landing pages to drive campaign success.

You'll also handle audience targeting, combat click fraud, and stay updated on the ever-evolving SEM and PPC landscape.

Key Responsibilities:

Execute and oversee performancedriven advertising campaigns across platforms like Google Ads, Bing, Facebook, LinkedIn, Instagram, Twitter, and YouTube.
Utilize native marketing tools like Taboola and Quora.
Manage extensive PPC campaigns on enterpriselevel platforms.
Create persuasive ad copy and conduct A/B testing for optimization.
Analyze data from various sources to enhance campaign performance.
Develop landing pages and generate content.
Demonstrate expertise in Dynamic Search Ads, Remarketing, and Dynamic Remarketing.
Manage audience targeting and keyword selection.
Implement strategies to combat click fraud.
Stay current on the latest SEM and PPC trends.

Key Skills:

PPC Analyst, PPC Expert, Google Ads PPC Specialist, Paid Advertising Specialist, Pay Per Click Specialist, Google AdWords Expert

Skills & Requirements:

Proven proficiency in PPC, including optimization techniques and bid management.
Familiarity with content management systems (e.g., WordPress).
Strong knowledge of online analytics tools (e.g., Google Analytics, Web Trends, Tableau).
Familiarity with various online marketing platforms (e.g., Facebook, AdWords, Yahoo).
Solid understanding of digital marketing and SEO principles.
Advanced proficiency in Microsoft Excel and PowerPoint.
Excellent writing and content creation skills.
Minimum graduate qualification in any discipline.

Job Type:
Full-time

Work Schedule:
Day shift (6 days a week)

Salary:
Commensurate with qualifications and experience

Facilities:
Free pickup and drop service from the nearest metro station

Salary:
₹40, ₹60,000.00 per month

Benefits: