Senior Marketing Manager - Hyderabad / Secunderabad, Telangana - NxtWave Disruptive Technologies

    NxtWave Disruptive Technologies
    NxtWave Disruptive Technologies Hyderabad / Secunderabad, Telangana

    1 day ago

    Full time ₹2,200,000 - ₹4,200,000 (INR) per year *
    Description

    Key Responsibilities:

    • Design and own the full-funnel marketing strategy for new initiatives to scale reach and enrollments.
    • Build and lead a high-performance team across performance marketing, influencers, content, and offline execution.
    • Drive large-scale paid campaigns across digital platforms (Meta, Google, YouTube, etc.) with strong ROI.
    • Build brand trust and recall among freshers and their parents across Tier 2 and Tier 3 cities.
    • Lead vernacular marketing initiatives to improve accessibility and conversion.
    • Partner with creators, influencers, and career coaches to build credibility and generate high-quality leads.
    • Conceptualize and run offline marketing campaignscollege activations, seminars, banners, penetrate regional markets.
    • Own marketing analytics, CAC, conversion funnels, and cost-effective scale-up.
    • Collaborate closely with sales and operations to align messaging, timing, and targeting for maximum impact.
    • Continuously optimize campaigns based on data, market trends, and learner feedback.

    Requirements:

    • 710 years of experience in marketing, with at least 1+ years in a leadership role.
    • Proven experience in high-volume B2C or D2C marketing targeting youth or freshers.
    • Strong track record in digital performance marketing and lead generation at scale.
    • Ability to think strategically while executing tactically in a fast-paced environment.
    • Demonstrated experience in building regional/vernacular campaigns and creator partnerships.
    • Deep understanding of lower-funnel conversion metrics and CAC optimization.
    • Hands-on experience working with marketing automation, attribution, and analytics tools.

    Skills:

    Must-Have

    • Experience in running integrated marketing campaigns across performance, brand, and influencer channels.
    • Strong leadership and cross-functional collaboration skills.
    • High ownership, bias for action, and strong analytical thinking.
    • Ability to operate in a fast-scaling, metrics-driven environment.
    • Deep understanding of youth behavior and aspirational messaging.

    Good-to-Have

    • Experience in EdTech, skilling, test prep, or placement-focused products.
    • Regional marketing experience across India.
    • Prior exposure to offline events, roadshows, or college activations.
    • Familiarity with tools like GA4, Meta Ads Manager, Google Ads, and CRM systems.
    * This salary range is an estimation made by beBee
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Senior marketing manager