- Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion.
- Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting.
- Collaborate with cross - functional teams for creating compelling marketing assets.
- Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization.
- Analyze key metrics (CPA, ROAS, CLV) for data- driven decision - making.
- Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights.
- Prepare and present performance reports to senior management.
- Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development.
- Drive campaigns within allocated budgets, ensuring positive ROI.
- Develop and implement strategies aligned with business goals, leveraging data
- driven insights for optimization.Branding JD:
- Develop and implement brand strategies aligning with Aliens Group's vision.
- Oversee consistent brand representation across all channels: digital, print, social media, events, and interactions.
- Conduct market research for insights into customer preferences and competitor analysis.
- Collaborate with Marketing and Creative teams to create compelling content and design assets.
- Lead impactful marketing campaigns for new and existing projects, maximizing visibility.
- Analyze marketing effectiveness for data
- driven optimization of future strategies.
- Monitor brand sentiment and respond promptly to maintain a positive image.
- Build and maintain relationships with media partners, influencers, and industry stakeholders.
- Manage the brand budget for cost
- effective execution of marketing activities.
- Stay updated on industry trends to bring innovative ideas and keep Aliens Group at the forefront of the real estate market.
- Desired Profile :
- MBA/PGDM
- Marketing from Top NIRF Ranked campus (IIM, IIT, NIT)
- Proven experience as a Marketing Specialist preferably from real estate
- Extremely comfortable with numbers and sales planning by preparing budgets and approving expenditures
- Experience working on major digital marketing platforms like AdWords, Facebook, MMPs & tracking platforms. Knowledge of research tools such as SEMRUSH etc.
- Experience in the executing mobile and web marketing campaigns and reporting.
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Manager - Marketing - Hyderabad / Secunderabad, Telangana - Aliens Group
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