Marketing Generalist - Mumbai, India - Cogitate

Description

Marketing Generalist at Cogitate

Location:
Mumbai


Salary:
INR 19 LPA to INR 20 LPA Per year


Exp: 7 to 10 years


Skills Required:
Microsoft Office,Customer Relationship Management (CRM),Business to Business (B2B) Sales,Countries United States Skill Marketing & Advertising,Marketing Communications,Marketing Management,Product Marketing,Digital Marketing,Online Marketing

**Relevant experience
- **7 years is required.
**Notice period
- **Immediate

• 30 days (max)

Location- Navi Mumbai (WFO)

Budget- upto 20 LPA

Experience- 7-10 Years
**Relevant experience
- **7 years is required.
**Notice period
- **Immediate

• 30 days (max)

Skills required-: Sales and Marketing, Advertising, Communication skills, CRMs and marketing platforms like Salesforce, HubSpot, etc, B2B Marketing, copywriting, editing, and proofreading skills, Microsoft Office suite.

Education Qualification- Bachelor's degree in Business, Marketing, Communications, or a related field.

Interview process- 2-3 technical rounds


Responsibilities:

• Responsible for Demand Generation though various channels
• Assist with planning of marketing strategies and campaigns, creating engaging content that will attract the right audience
• Complete ownership of HubSpot CRM & Marketing Automation
• Support senior management by conducting market research, monitoring industry trends and customer behaviors, helping identify target audiences
• Contribute to social media and content calendars by managing the production of interesting and shareable content, such as blog articles, social media posts, videos, infographics, etc.
• Ensure that regular web content updates are performed and checking content for accuracy and consistency
• Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness
• Word with CRM Executive to ensure quality of CRM contact information is at expected standard

Requirements:

• Bachelor's degree in Business, Marketing, Communications, or a related field
• Strong experience of planning and implementation of marketing, communication and lead generation activities
• Strong exposure to B2B marketing environment
• 7+ years of experience in Marketing and/or Advertising
• Excellent command over written English
• Strong copywriting, editing, and proofreading skills
• Proficiency in Microsoft Office suite (Excel, Outlook, Word, PowerPoint)
• Knowledge of CRMs and marketing platforms like Salesforce, HubSpot, etc.
• Strong organizational skills to work in a fastpaced setup managing multiple tasks and deadlines

Great to have:

• Good knowledge of enterprise software products
• Strong understanding of insurance domain
• Exposure to US market and international marketing
• Experience in Digital Marketing is a plus
• Experience with social media marketing on platforms like Facebook, Instagram, Twitter, YouTube, etc.
• Knowledge of CMS, such as WordPress, Joomla, Drupal, Sitecore, etc.
• Familiarity with analytics tools, such as Google Analytics, etc.
• Knowledge of SEO and keyword research

Salary:
₹1,900, ₹2,000,000.00 per year


Benefits:

• Commuter assistance

Schedule:

• Day shift
• Rotational shift

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Experience:

• Sales and Marketing, Advertising: 7 years (preferred)
• CRMs, Salesforce, HubSpot: 7 years (preferred)
• B2B Marketing, copywriting, editing,proofreading skills: 7 years (preferred)

Speak with the employer
Application Deadline: 27/02/2023

Expected Start Date: 27/02/2023