PPC Executive - Mumbai, India - Sanjar e Solutions

Description

Position Summary:

As a PPC Ads Campaign Manager, you will play a vital role in developing, executing, and optimizing pay-per-click (PPC) advertising campaigns for Google Ads, Facebook Ads, or other platforms.

You will work closely with clients or internal stakeholders to understand their business goals and develop strategies to drive targeted traffic, increase conversions, and maximize return on investment (ROI) through effective campaign management.

Key Responsibilities:

Campaign Strategy Development:
Collaborate with clients or internal teams to define campaign objectives, target audience, and key performance indicators (KPIs).
Conduct comprehensive keyword research and competitive analysis to identify opportunities for campaign optimization.
Develop data-driven PPC strategies that align with business goals and target audience preferences.

Campaign Setup and Optimization:
Create and manage PPC campaigns on platforms such as Google Ads, Facebook Ads, or other relevant platforms.
Conduct ad copywriting and design compelling ad creatives to improve campaign performance.
Implement advanced targeting techniques, including audience segmentation, location targeting, and device targeting.
Monitor campaign performance, analyze key metrics, and optimize campaigns for maximum ROI.
Perform A/B testing of ad variations, landing pages, and targeting settings to improve campaign effectiveness.

Budget Management and Reporting:
Set campaign budgets and allocate resources effectively to maximize results.
Monitor ad spend, cost per acquisition (CPA), conversion rates, and other relevant metrics to ensure campaigns stay within budget.
Generate regular reports on campaign performance, providing insights and recommendations for improvement.
Present campaign results and performance metrics to clients or internal stakeholders.

Collaboration and Client Management:
Foster strong relationships with clients or internal stakeholders, serving as the main point of contact for PPC campaign management.
Provide proactive communication and regular updates on campaign progress, performance, and optimization strategies.
Collaborate with cross-functional teams, including designers, copywriters, and analytics teams, to ensure campaign alignment and success.


Requirements:

• Bachelor's degree in marketing, advertising, or a related field (or equivalent work experience).
• Proven experience in managing PPC campaigns on Google Ads, Facebook Ads, or similar platforms.
• Indepth knowledge of PPC campaign management, including keyword research, ad copywriting, and bid management.
• Strong analytical skills and ability to interpret data, generate insights, and make datadriven decisions.
• Proficiency in using campaign management and analytics tools such as Google Ads, Facebook Ads Manager, Google Analytics, or similar platforms.
• Excellent communication and presentation skills, with the ability to effectively convey complex PPC concepts to both technical and nontechnical stakeholders.
• Uptodate knowledge of industry trends, best practices, and emerging technologies in PPC advertising.

Note:
The specific responsibilities and requirements may vary depending on the organization and the platform(s) being utilized


Job Types:
Full-time, Regular / Permanent, Fresher


Salary:
₹10, ₹15,000.00 per month


Benefits:

• Flexible schedule
• Paid sick time

Schedule:

• Day shift
• Fixed shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (preferred)

Education:

• Bachelor's (preferred)

Experience:

• CSS: 1 year (preferred)

- total work: 1 year (preferred)

• HTML5: 1 year (preferred)

Speak with the employer