Area Sales Executive - Jammu, India - Value Jobs Consulting Pvt. Ltd.

Description

Position Title:
Area Sales Executive - Alternate Channel Development


Function:
Sales


Purpose:
Responsible for driving secondary value & volume objectives for the Alternate Channel

Development (ACD) in the assigned area


Ensure achievement of secondary sales targets

• Setting objectives for AW
• Breaking objectives for AWSM (beatwise)
• Ensure communication of objectives to AW
• Periodic tracking of objectives

AW Management

• Align, support & motivate AW to meet business objectives
• Ensure adequate infrastructure & systems
• Act as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance

• Coach AWSM on BIL best practices & Ways Of Working
• Train AWSM on Sales Call Process
• Evaluate their performance Periodically
• Provide on the job support / guidance for addressing territory specific issues

Ensure adequate service level in market & build business in existing & new outlets

• Ensure adequate servicing at dealer points
• Maintain relations with existing dealers
• Increase the depth and width per dealer
• Prospect new outlets
• Perform activations as per decided by ASE/ASM

Addition & Retention of accounts

• To identify and add institutional accounts.
• Ensure the service to the new accounts
• Ensure that the existing accounts are being served and the schemes are being properly executed.

Execute visibility implementation & Merchandizing

• Ensure execution of primary & secondary Merchandizing
• Ensure execution of Visibility Implementation

Implement launch of new consumer promos / trade schemes & new products

• Operationalize new product through communication & sampling
• Effectively communicate schemes to AWSM to ensure right sellin at the dealer point
• Track & review performance of new products / schemes

Market Intelligence

• Collect & report required market information on competitor activities like promotions

(trade & consumer), service day, off-take, prices, new launches, visibility etc


Maintain records & systems

• PJP data
• MIS reporting

Represent Britannia for consumer complaints

• Visit consumer to address & sort quality complaints.
• Inform Quality about status of complaint

Key Stakeholders:


Internal:
Sales Admin, Depot, Quality


External:
AW & AWSM, HORECA, Highways, Railways, DMRC and other alternate channels of retail sales.


Experience:

2-4 years of experience in handling Institutional Sales Field operations in FMCG industry.


Desired Competencies Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,
Merchandizing


Salary:
₹600, ₹850,000.00 per year


Benefits:

• Paid sick time
• Provident Fund

Schedule:

• Morning shift

Supplemental pay types:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Jammu,

Himachal Pradesh:
Reliably commute or planning to relocate before starting work (required)


Education:

• Diploma (preferred)

Experience:

• Institutional Sales (preferred)
• Horeca Sales (preferred)