Jobs

    Salesforce Marketing Cloud Specialist - india, India - Opportunity One Step Solutions Private Limited

    Opportunity One Step Solutions Private Limited
    Opportunity One Step Solutions Private Limited india, India

    1 day ago

    Default job background
    permanent Technology / Internet
    Description

    Role :
    Salesforce Marketing Cloud Specialist


    Responsibilities :

    MC Connect :

    • Implement and maintain Marketing Cloud Connect to establish seamless integration between Salesforce Marketing Cloud and Salesforce CRM.
    • Ensure synchronized data flow and consistency between Marketing Cloud and other Salesforce platforms.

    API Integration :

    • Develop and manage API integrations to connect Salesforce Marketing Cloud with external systems.
    • Collaborate with crossfunctional teams to enhance and optimize data exchange processes.

    SOQL (Salesforce Object Query Language) :

    • Write and optimize SOQL queries to extract and manipulate data within the Salesforce Marketing Cloud.
    • Ensure efficient data retrieval and utilization for targeted marketing campaigns.

    AMPscript :

    • Create and optimize AMPscript code for personalized and dynamic content in email templates.
    • Implement AMPscript for advanced customization and scripting within Salesforce Marketing Cloud.

    Segmentation :

    • Design and implement audience segmentation strategies to target specific customer segments.
    • Utilize Marketing Cloud's segmentation tools for creating personalized and targeted marketing campaigns.

    Email Content (HTML) :

    • Develop and design HTML email templates for various marketing campaigns.
    • Ensure responsive and visually appealing email content across different devices and email clients.

    DATAROMA :

    • Leverage DATAROMA for tracking and analyzing marketing performance data.
    • Generate reports and insights to measure the success of campaigns and provide recommendations for improvement.

    Automation :

    • Design and implement marketing automation workflows using Automation Studio.
    Develop and schedule automated campaigns to streamline marketing processes.


    Journey Builder :

    • Create customer journeys using Journey Builder to engage customers at different touchpoints.
    • Optimize and analyze customer journeys to enhance overall customer experience.

    ADMIN part of SFMC :

    • Administer and configure Salesforce Marketing Cloud, managing user access, roles, and permissions.
    • Stay updated on platform updates and implement best practices for system administration.

    CDP (Customer Data Platform) :

    • Collaborate with relevant teams to integrate and utilize Customer Data Platform functionalities within Salesforce Marketing Cloud.
    • Ensure unified customer data for personalized marketing strategies.

    Sales Cloud and Commerce Cloud (Preferred) :

    • If applicable, apply knowledge of Sales Cloud and Commerce Cloud to align marketing efforts with overall business objectives.
    • Collaborate with teams working on Sales Cloud and Commerce Cloud for integrated marketing solutions.

    Requirements :

    • Bachelor's degree in a relevant field.
    • Proven experience as a Salesforce Marketing Cloud Specialist.
    • Strong knowledge of MC Connect, API integration, SOQL, AMPscript, segmentation, HTML, DATAROMA, automation, Journey Builder, SFMC administration, and Customer Data Platform.
    • Familiarity with Sales Cloud and Commerce Cloud is a plus.
    • Excellent analytical and problem-solving skills.
    • Effective communication and collaboration skills.

    Preferred Qualifications :

    • Salesforce Marketing Cloud Certification.
    • Experience with other Salesforce products and services.
    • In-depth understanding of marketing best practices and industry trends.
    )
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