Marketing Executive - Pune, India - Security Innovation, Inc.

Description

We are looking for a talented Marketing Executive to undertake marketing projects for
Security Innovation's products and platforms.

You will organize creative campaigns and promotional campaigns that can make a difference for our company's
success according to trends and customer requirements in the APAC region including India, South-East Asia, ME & Africa.

The goal is to reach out to the market and cultivate the customer awareness and interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

The role will typically involve a great deal of collaboration with the HQ/US Marketing team, Partners, Internal stakeholders coupled with online and Digital marketing work.

Responsibilities

• Conceive and develop efficient and intuitive marketing strategies for the region.
• Collaborate with HQ Marketing team to maintain synergy in Company messaging,

- marketing strategy and outreach.

• Organize and oversee Marketing campaigns (social media, webinars, etc.),

- exhibitions and promotional events for the APAC region

• Conduct market research and analysis to evaluate trends, brand awareness and

- competition offerings

• Initiate and control surveys to assess customer requirements and dedication
• Help create diverse marketing collateral (brochures, press releases, website

- material, swag, etc.)

• Liaise and Maintain relationships with media vendors, event organizers and

- publishers to ensure maximum visibility and collaboration in promotional activities

• Work with Partners to design joint GTM campaigns and events for Lead

- generation.

• Monitor progress of campaigns using various metrics and submit reports of

- performance

• Collaborate with internal stakeholders in aligning with the HQ Marketing team,

- preparing budgets, due-diligence on spends and monitoring expenses

• Work with BDD, CS and Support team on Case studies, testimonials and Account

- based Marketing campaigns

• Prepare monthly, quarterly and annual marketing plans with Buss Dev Director for

- the region.

• Generating Qualified Leads from each campaign and tracking ROU
• Updating requisite Tools and Customer relationship management (CRM) system

Requirements:

• Proven experience of 24 years, as marketing executive or similar role
• Good understanding of market research techniques, data analysis and marketing

- formats

• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM/SFDC)
• Familiarity with social media and web analytics
• Initiative, Go-Getter Attitude and Excellent communication and people skills
• Strong organizational and timemanagement abilities
• Creativity and commercial awareness
• Graduate/PG in marketing, business administration or relevant discipline
• Flexibility in working hours to collaborate with the HQ/US and Partners of the
• APAC, ME&A region.