Franchise Field Ops Expert - Pune, India - Michelin

Michelin

Verified Company

Pune, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Franchise Field Ops Expert

Advertising, promotion & event management:

Writes retail brief aligned with business strategy.
Develops instore/retail objectives based on marketing objectives and strategies.
Develops and advises channel to ensure that POP is aimed at target users.
Produces or coordinates production of advertisements and promotions.
Creates material that demonstrates awareness of the Unique Selling Point of the product or service to

differentiate it from the competition at retail

Plans, coordinates and manages a small customer event
Monitors event activities to ensure compliance with applicable regulations and laws, satisfaction of

participants, and resolution of any problems that arise.
Content Marketing

Monitors content consistency across all properties and between the sales, marketing departments and in

line with the Brand standard.

Collaborates with design team to create new assets that embodies the brand.
Performs basic content development activities under direction (e.g., product updates, brand reviews,

partner information).

Develops simple digital marketing communications products.
Tailors messages to reflect the marketing medium being used and target audience.
Analyses POS data on usage of material.
Build a retail plan in collaboration with the marketing and sales teams.

Multi-Channel Marketing

Works closely with marketing team to develop, implement, and manage marketing and call campaign

programs to increase pipeline and sales through multi-channel partners.

Generates and analyzes custom reports providing detail information on key performance indicators by

channel.

Develops, implements, and manages promotions, programs, and other marketing activities across

channels.

Supports report requirement for portals, and POS data.
Implements the multichannel annual plan in collaboration with the marketing and sales teams.
Participate/Network in the global alignment on eRetail topics

Integrated Marketing and Communication:

Develops content for marketing communications materials
Ensures that marketing communications are consistent with brand and organizational standards.
Tailors marketing communications to reflect the marketing medium being used and target audience.

Channel Management

Aligns retail activities with channel strategy (e.g. direct sales, wholesalers, Valueadded Resellers,

partners, manufacturers, eRetail, etc.).

Assists in the identification of potential channel members and their retail needs to drive traffic
Ensures marketing materials are distributed to channel members on time.

Product & Service and Technical Knowledge

Differentiates between product/service features and benefits.
Locates and uses expertise of others to improve product knowledge.
Displays knowledge of how products/services compare with those of the competition.

Strategic Retail Planning and Organizing