Digital Listening Executive - Kolkata, West Bengal, India - Acme Services
Description
JOB PURPOSE:
Design, develop and deliver key business insights by leveraging digital analytics across social media platforms
PRINCIPAL RESPONSIBILITIES:
- Sharing qualitative analytics on conversations pertaining to brands across paid and non paid platforms
- Supporting the innovation funnel through digital scanning of categories across different languages and geographies and recommend actionable steps forward
- Enabling continuous improvement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Working closely with key stakeholders in Marketing to understand the business use cases for social listening
- Creating comprehensive social media monitors to generate business insights into actionable recommendations.
- Developing, conducting, and interpreting analytic solutions using data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.
KNOWLEDGE AND SKILL REQUIREMENTS:
- Must have decent understanding of social analytic platforms.
- Hands on experience on cross channel Social Media marketing, listening, monitoring and engagement.
- Proficiency in English, including social media shorthand.
- Should have knowledge on how to handle the response management for brands.
- Excellent written and verbal communication skills.
- Excellent presentation, interpersonal and analytical skills.
Salary:
Up to ₹1,600,000.00 per year
Schedule:
- Day shift
- Monday to Friday
Experience:
- total work: 3 years (preferred)
Ability to Relocate:
- Kolkata,
West Bengal:
Relocate before starting work (required)
Work Location:
In person
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