Content Writer - Bengaluru, India - Team pumpkin
Description
Senior Copywriter:
We are on the lookout for a talented Copywriter to create compelling, eye-catching and pausing-everything-that-you-do kind of copies. We're looking for someone who can expand our digital footprint and drive more value through digital content.
Someone with a proven track record of producing pieces that increase engagement and communicate a brand's message, while resonating with the target audience.
This role requires a high level of creativity, as well as the ability to use data-driven insights to write better and more engaging material.
Your responsibilities:
- Creating your crazy ideas and narrating them in smart, concise copies for various mediums, including digital, print, and social media.
- Consistently brainstorming and collaborating with the team for new ideas and strategies.
- Building a following for a brand on social media with creative work.
- Researching markets and industries to compare and create content that is innovative and original.
- Collaborating and building on campaigns with the creative team.
- Writing a wide variety of topics for multiple platforms (social media communication, website copies, blogs, case studies, banners, etc.).
- Identify customers' needs and gaps in our content and recommend new topics
- Edit and proofread copy to ensure accuracy, proper grammar, and adherence to brand guidelines
- Ensure allaround consistency (tone of voice, brand communication style, etc.)
- Analyse content marketing metrics and make changes as needed
- Mentoring and guiding the junior copywriters, as and when needed.
Skill sets/Experience we require:
- Proven work experience as a Copywriter, preferably in the digital/advertising agency or similar role
- Command on social media platforms and upcoming trends
- Excellent writing and editing skills in English
- Ability to work under pressure, manage multiple projects simultaneously, and meet deadlines
- Knowledge of campaign planning, social media management, content planning
- A portfolio showcasing a diverse range of copywriting samples across various industries and mediums
- Presentation & organisational skills are a BONUS
Pedigree:
- Bachelors/Masters in English, Journalism, Marketing or related field
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