Search Engine Marketing - Bengaluru, India - Thistle Media

Thistle Media

Verified Company

Bengaluru, India

4 days ago

Posted by:

Deepika Kaur

beBee Recuiter

Digital Marketing Specialist (Google AdWords) - Job Description

Perform full keyword research and develop related strategies
Build & optimize PPC campaigns
Define, monitor, and analyze trends
Develop paid search strategy and determine KPIs for each recommendation
Communicate effectively across the organization, internally and externally
Actively test and analyze targeting criteria (keywords and audiences), ad creatives, landing pages, and bid strategies to drive results in line with campaign goals
Actively work to improve site speed and page ranking
Communicate performance results and strategy recommendations
Identify and maximize new opportunities for growth
Think creatively to develop innovative tactics and strategies that drive results
Follow industry trends, drive innovation, and contribute to case studies, blog articles, and training
Contribute to projects, process changes, and rollouts
Learn from our staff of industry experts and multiple elearning resources
Create monthly and quarterly business reviews & other executivefacing presentations that outline performance, insights from testing, and key strategic opportunities

Required Skills and Technologies:

Google Analytics
Google Search Console (Webmaster Tools)
Google Keyword Planner Tool
Moz/ SEM Rush/ Ahref Research Tools
Google AdWords
Bing Ads
Linkedin Ads
Deep expertise of Microsoft Excel
CMS Frameworks: WordPress
Working knowledge of HTML and CSS
Strong knowledge of search engine algorithms and ranking strategies
Deadline and detail oriented
Enthusiastic, flexible, and creative problem solver with excellent attention to detail
Excellent ability to collaborate with internal teams

Preferred Skills and Technologies: