SEO Executive - Surat, India - Root Technologies

Description

• Develop and execute comprehensive SEO strategies to increase organic traffic, improve search engine rankings, and drive business growth.
• Perform keyword research and analysis to identify highpotential target keywords and optimize website content accordingly.
• Conduct onpage optimization, including optimizing meta tags, headings, URLs, and internal linking structures to improve website visibility and search engine rankings.
• Implement technical SEO best practices, such as optimizing website speed, resolving crawl errors, managing XML sitemaps, and implementing structured data markup.
• Monitor website performance using SEO tools and analytics platforms, analyze data, and provide regular reports on key SEO metrics and performance indicators.
• Stay up to date with industry trends and changes in search engine algorithms, and adjust SEO strategies and tactics accordingly.
• Conduct competitive analysis to identify opportunities and develop strategies to outrank competitors.
• Collaborate with content creators to develop and optimize engaging, keywordrich content that aligns with SEO goals.
• Optimize offpage factors, including link building, online reputation management, and social media signals, to improve website authority and visibility.
• Conduct regular website audits to identify and address SEO issues and opportunities for improvement.
• Collaborate with web developers and designers to ensure SEO best practices are implemented during website development and updates.
• Provide SEO guidance and support to other teams, such as content marketing, social media, and paid search, to ensure alignment and maximize overall search visibility.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as an SEO Specialist or similar role, with a strong track record of driving organic search growth and improving search engine rankings.
• Indepth knowledge of SEO principles, best practices, and industry trends.
• Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
• Strong understanding of onpage and technical SEO factors, including keyword research, onpage optimization, technical site audits, and website speed optimization.
• Familiarity with HTML, CSS, and website development principles.
• Experience with content management systems (CMS) and website platforms (e.g., WordPress, Shopify) is preferred.
• Analytical mindset with the ability to analyze data, identify trends, and make datadriven decisions.
• Excellent written and verbal communication skills, with the ability to communicate SEO concepts and strategies to nontechnical stakeholders.
• Strong attention to detail and the ability to multitask and prioritize effectively in a fastpaced environment.
• Ability to work independently and as part of a team, collaborating with crossfunctional teams to achieve SEO goals.
• Continuous learning mindset to stay up to date with the latest SEO trends, algorithm changes, and best practices.

• Day shift

• Surat, Gujarat: Reliably commute or planning to relocate before starting work (required)

• Bachelor's (preferred)

• SEO: 1 year (preferred)