PPC Executive - Calicut, India - Stanford Global Education Services

Stanford Global Education Services

Verified Company

Calicut, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Company Overview:

We are a dynamic and rapidly growing Education Consultant looking for a talented and experienced Google PPC / Facebook Paid AD Specialist to join our team.

If you are passionate about digital marketing, have a proven track record in managing successful Google PPC and Facebook Paid AD campaigns, and enjoy working in a collaborative and fast-paced environment, this role is perfect for you.

Job Summary:

As a Google PPC / Facebook Paid AD Specialist, you will be responsible for creating, implementing, and optimizing paid advertising campaigns on Google Ads and Facebook Ads platforms.

Your primary focus will be to drive quality traffic, increase conversions, and maximize ROI. You will work closely with our internal teams to develop effective strategies, set campaign objectives, and deliver exceptional results.

Responsibilities:

Plan, execute, and manage Google PPC and Facebook Paid AD campaigns, ensuring alignment with their marketing goals and budgets.

Conduct in-depth keyword research, audience targeting, and competitor analysis to identify optimal targeting opportunities and campaign strategies.

Create compelling ad copies, headlines, and landing page recommendations to improve campaign performance and drive higher conversion rates.

Set up and configure Google Ads and Facebook Ads accounts, including tracking codes, conversion tracking, and custom audience creation.

Perform regular monitoring, analysis, and optimization of campaign performance metrics, such as click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS).

Conduct A/B testing and implement iterative improvements to continuously enhance campaign effectiveness and achieve better results.

Collaborate with internal teams, including content creators, designers, and developers, to ensure seamless execution and integration of ad campaigns.

Stay up to date with industry trends, emerging advertising technologies, and platform updates to provide innovative strategies and recommendations.

Prepare comprehensive campaign performance reports and deliver presentations to clients, highlighting key insights, achievements, and future recommendations.

Requirements:

Bachelor's degree in marketing, advertising, business, or a related field.

Proven work experience as a Google PPC / Facebook Paid AD Specialist or a similar role, with a successful track record of managing and optimizing campaigns.

Expertise in Google Ads and Facebook Ads platforms, including ad creation, targeting options, bid management, and campaign optimization techniques.

Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to improve campaign performance.

Proficient in using Google Analytics, Google Tag Manager, and Facebook Business Manager to track and measure campaign success.

Excellent written and verbal communication skills, with the ability to articulate complex concepts and campaign strategies to internal stakeholders.

Detail-oriented mindset with exceptional organizational and time management skills to handle multiple projects and deadlines effectively.

Strong problem-solving abilities and a proactive approach to identify and resolve issues during campaign execution.

Certifications in Google Ads and Facebook Blueprint are highly desirable.

Benefits: