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Mānesar

    Marketing Coordinator - Manesar, India - "Insta Group – Full service Brand activation, POS & Retail Displays – Exhibition Stands & Events

    "Insta Group – Full service Brand activation, POS & Retail Displays – Exhibition Stands & Events
    "Insta Group – Full service Brand activation, POS & Retail Displays – Exhibition Stands & Events Manesar, India

    1 week ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    The ideal candidate will assist in all areas of marketing lead generation and marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.

    Minimum Experience Required: 5 years in a product marketing role

    Job Summary: The Marketing Coordinator is responsible for supporting the

    development and execution of marketing strategies to promote our products and

    services. The ideal candidate will have at least 5 years of experience in a product

    marketing role, with a strong understanding of marketing principles and techniques. This

    role requires a creative thinker with excellent communication and project management

    skills.

    Key Responsibilities:

    1. Develop and Implement Marketing Plans:

     Assist in the development and execution of marketing plans and strategies to

    promote our products and services.

     Collaborate with the marketing team to identify target audiences and develop

    marketing campaigns that engage and resonate with customers.

    2. Product Marketing:

     Conduct market research to understand customer needs, market trends, and

    competitive landscape.

     Develop product positioning and messaging that differentiates our products in the

    market.

     Create marketing collateral, including product guides, presentations, and sales

    enablement materials.

    3. Digital Marketing:

     Assist in the creation and optimization of digital marketing campaigns across

    various channels, including email, social media, and online advertising.

     Monitor and analyze the performance of digital marketing campaigns, providing

    insights and recommendations for improvement.

    4. Content Creation:

     Write and edit content for marketing materials, including website copy, blog

    posts, and social media posts.

     Coordinate with designers, writers, and other stakeholders to develop engaging

    and compelling content.

    5. Event Coordination:

     Assist in the planning and execution of marketing events, including trade shows,

    conferences, and product launches.

     Coordinate logistics, manage vendor relationships, and ensure that events are

    executed smoothly and within budget.

    Skills and Qualifications:

     Bachelor's degree in Marketing, Business, or related field.

     Minimum of 5 years of experience in a product marketing role.

     Strong understanding of marketing principles and techniques.

     Excellent communication and writing skills.

     Creative thinker with the ability to develop innovative marketing strategies.

     Strong project management skills with the ability to manage multiple projects

    simultaneously.

     Proficiency in digital marketing tools and platforms, including email marketing

    software, social media management tools, and analytics platforms.

    •  Experience with event planning and coordination is a plus.
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