Digital Marketing Associate - Mumbai Central, Mumbai, Maharashtra, India - Phlo Systems Ltd

Description

• Develop and implement a cohesive digital marketing plan to increase brand awareness and lead generation across various platforms.
• Manage and grow our social media presence, ensuring consistent and engaging content that aligns with our brand identity and business goals.
• Plan and execute Google Ads campaigns, monitoring budget allocation and performance metrics to ensure optimal ROI.
• Coordinate and manage webinars, from planning to execution, ensuring smooth operation and high levels of participant engagement.
• Handle public relations activities, crafting press releases, managing media inquiries, and building relationships with industry journalists and influencers.
• Collaborate with crossfunctional teams to ensure marketing strategies are aligned with product launches, market trends, and customer feedback.
• Analyze and report on the effectiveness of marketing campaigns and strategies, using data to drive decisions and improvements.

• A bachelor's degree in marketing, Communications, Business Administration, Technology, or a related field.
• Professional certifications in Google Ads, Analytics, and relevant digital marketing specialties are highly regarded.
• Proficiency in utilizing ChatGPT for crafting compelling marketing messages and content.
• An innovative and creative mindset that generates and transforms ideas into actionable marketing strategies.
• Strong ability to work autonomously in a remote environment, effectively managing time and adhering to deadlines.
• Familiarity with international trade, ERP solutions, commodity trading, or finance industry is a plus.

• Have you ever managed a Google Ads campaign that achieved a negative ROI? If so, why and how did you rectify it?
• Can you confidently analyze Google Analytics reports and extract actionable insights for marketing strategy? Give a specific instance.
• Would you consider yourself an expert in social media content creation, or do you rely heavily on tools like Canva or Spark? Justify your approach.

• Bachelor's (required)

• Digital marketing: 2 years (required)