Media Analytics - Delhi, India - Niqx Informatics and Analysis Pvt Ltd

Description

• Designing and using research tools such as questionnaires, focus groups, and interview schedules to collect relevant information pertaining to a media campaign.
• Analyzing press releases, as well as broadcast coverage and assessing the effectiveness of the media campaign.
• Presenting monthly findings to the marketing and corporate executives of a company to discuss the results of a media campaign.
• Communicating with reporters and journalists about a certain product or service and garnering positive publicity.
• Working with clients to review their advertising efforts and point out strengths and weaknesses in their media campaign.
• Entering relevant marketing and mediarelated data into client databases.
• Keeping uptodate with advertising trends, the media industry, as well as competitors in the same field or industry.

• Bachelor's degree in marketing, public relations, or a related field.
• At least one year experience working as a media analyst at a marketing agency, media company, or related organization.
• Advanced knowledge of media analytics and social media networking.
• A demonstrated interest in the media industry and its inner workings.
• An extensive portfolio of media campaigns that you have worked on.
• Ability to work well under pressure and navigate stressful situations.

• Health insurance

• Monday to Friday