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    Zonal Marketing Manager - ludhiana, India - Crystal Crop Protection Limited

    Crystal Crop Protection Limited
    Crystal Crop Protection Limited ludhiana, India

    2 hours ago

    Default job background
    Description

    Roles& Responsibility :-

    Business Excellence

    • Implementation of Zonal standard processes in the Zone to establish new Business Excellence Tools (MINE, CMI) at all levels.
    • Utilizing market feedback & personal network to develop market intelligence for formulating plans for the brands.
    • Strategizing and ensuring proper execution of business-related plans for their zones.
    • People Management
    • Grooming a team of skilled managers & support staff full of highest level of morale and competitiveness ready to take on adverse business conditions and competition.
    • Work closely with Product Managers and impart product knowledge in the Zone/ Regions.

    Brand pull

    • Optimal use of resources to achieve the sales objectives with high quality demand generation activities.
    • Planning Campaign for promoting product in region.
    • Communicating identified marketing needs and brand building efforts required in the region.
    • Developing initiating & executing marketing plans including direct & indirect event.

    Liaison

    • Liaison with different government departments and agricultural institutions
    • Ensure sufficient system/controls for effective communication and networking within the Region.
    • Building the relationships and networking with professional/ individual forums, executives of other companies.

    Promotional Budget Controlling

    • Optimal use of resources to achieve the sales objectives with high quality demand generation activities.
    • Promo Inputs planning & allocations.
    • Tracking & Adhering of Budget and Expenses.

    New Product Launches

    • Plan & Execute New Product launches.
    • Strategic Crop Projects Implementation.

    Education Qualification :-

    • BSc (Ag)
    • MSC Ag/MBA preferred.

    Work Experience:-

    • 10+years in field Marketing.

    Department- Field Marketing



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