MIT Vishwaprayag University - Solapur, India - MIT VIshwaprayag University (Proposed)

Description

Designation:
Director - Marketing & Admission

Purpose:
To lead admissions team at MIT Vishwaprayag University to enrol over maximum count high calibre students per year to a portfolio comprised of UG / PG / PhD Programs (Engineering - CS/IT/AI/Electronics, MCA, BCA, MBA, BBA, Design, Pharmacy etc.)

A)

Knowledge:

• To lead an admissions strategy in support of the University's objective to recruit over 2,000 high calibre students per year to a portfolio of PG & UG programmes
• To develop KPIs for student intake and diversity targets.
• To monitor admissions targets and performance regularly to track progress and identify necessary actions to ensure that objectives are met.
• To provide regular reports to University's leadership with insights and forecasts relating to admissions patterns, cohort size and quality metrics.
• To develop and implement strategic actions throughout the admission cycle to ensure that intake and quality targets are met.
• To plan for Educational Fairs and promoting university
• To design admission handbook as per statutory bodies guidelines like UGC/AICTE/PCI/BCI etc.
• To plan, coordinate and oversee promotional events, campus tours, student interviews, and admissions activity initiatives.
• To review information for entrance tests, interpreting student test scores and conducting interviews of students based on statement purpose.
• To identify trends in the higher education and employment market that will have longterm impact on admission choices of top candidates and plan interventions
• To gather, analyse, and interpret data to inform the marketing, recruitment, and admissions strategy.
• To deal with complex and sensitive admissions enquiries and the handling and resolution of complaints and appeals where appropriate, in line with any relevant University policies.
• To lead an enrolment communications and experience approach to ensure candidates are engaged post offer and conversion % is maintained or improved Year on Year
• To lead a team that will ensure the successful delivery of the complete admissions journey from application to enrolment, ensuring high quality customer service and efficient and effective processes.
• To provide leadership for the entire team, including empowering and supporting their professional development, to ensure that the whole team deliver operational excellence across all programmes.
• To lead by example by demonstrating a deep customerservice orientation, strong morale and the highest standards of ethics and integrity.

B


SKILLS:

• CRM Software, Digital Marketing, Social Media Marketing
• Knowledge of NEP (National Education Policy) for HEI
• Higher Education Institutions
• Knowledge of admission guidelines of statutory bodies governing various courses like engineering, design, MBA, Law, Pharma etc.
• Analytics & Tech Savvy

C


Attributes:

• Dynamic, dedicated who can demonstrate high set of quality & professionalism
• Energetic, team player, resourcefulness in meeting changing demands
• Ability to work in fast paced evolving environment
• Impressive written, oral, email, telephone, presentation communication skills
• Fun, ethical, intelligent, disciplined, creative
• Urge to learn new things and adaptive to changes
• Focused, open to new ideas and out of box thinker.
• Attitude to do routine things in a better way
• Data driven analytics approach to improve the process.
• Thriving and creating strong department's team, respect fellow colleagues
• Progressive mindset to innovate and simplify process.
• Must be able to manage competing demands, accept criticism and constructive feedback, while being extremely adaptable and flexible.
• Reflection of an impeccable persona in walktalk while dealing with academia
• High spiritual quotient (Social quotient SQ, Intelligence quotient
• IQ, Emotional Quotient
• EQ)

E


Qualification & Experience:

• High academic credentials
• MBA (Marketing) from Institute of repute
• Should be throughout first class
• Minimum 15 years' experience

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