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    Performance Marketing Management Role - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    1 week ago

    Iimjobs background
    Full time
    Description
    Performance Marketing Management Role - NBFC

    Job Role:
    Performance Marketing Management- NBFC - Mumbai


    Location:
    Mumbai


    Job Purpose :


    This role will be part of the Digital Marketing function of the company which manages all external & internal internet and mobile based marketing for multiple product categories.

    The team works in a fast-paced environment, frequently shifting between operational and strategic roles. The incumbent will be reporting to the Head of Digital Marketing.


    Scope of work :

    Media Strategy:

    Build digital media strategies for all product categories, recommend the right media priorities, media mix, weightings and phases using platform analytics, campaign insights and consumer truths.

    Must understand the financial KOL/Content Creators ecosystem and Rural marketing opportunities.

    Excellence in execution:

    Operational understanding and experience with Meta Ads, Google Ads - Adwords and DV360, X Ads, understanding of the third-party publisher ecosystem including affiliate marketing.


    Measurement:
    Should be able to think beyond media metrics and work toward business attribution of media influence.

    Liaison with the data analytics team to create user segments to better understand the end consumer and create focus funnels at all levels of the customer journey to develop a clear attribution model.


    Ad Tech Setup:
    Must be highly experienced and able to evaluate multiple platforms, native partners, define scheduling principles and manage campaigns. Experience with MarTech platforms is a must.

    The role requires close collaboration with:

    Partners:
    Google/Facebook/Twitter


    Third Parties :
    Publisher Ecosystem & Affiliates

    • Media agencies
    • Brand Team
    • Product Team
    • CRM & Analytics Team
    • Social & Content team


    The role will give you the opportunity to work at the forefront of digital marketing in the BFSI category with access to the latest technologies, robust customer data and completely Digitized customer experience.


    Qualification and experience :

    • 812 years of proven experience in media planning with expertise in Data & Insight led lead generation campaigns.
    • Indepth knowledge of social media platforms, trends, and advertising on meta/google platforms.
    • Strong analytical skills and experience with datadriven decisionmaking.
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