Digital Marketing Executive - Kolkata, India - SentientGeeks

SentientGeeks

Verified Company

Kolkata, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Mandatory:

Should know how to use Google tools (GA-4 analytics, Google Ads, Search Console, and others)
Knowledge on On-page & Off-page SEO (Keyword research, content optimization with keywords and backlink generation)
Know how to deal with technical SEO part
Know how to perform site audit
Understanding on how to create campaigns on Google Ads and Facebook Ad manager
Know how to create Social Media Calendar and it's reports
Planning, implementing and creating a brand strategy for the client.

Optional:

Understanding on Google tools such as Looker studio, Google tag manager
Past working experienced with Marketing agency, or handling individual work projects

Role & responsibilities:

Develop and execute comprehensive digital marketing strategies to increase brand visibility, website traffic, and customer acquisition.
Plan, implement, and optimize search engine optimization (SEO) strategies to improve organic rankings and drive targeted traffic to the website.
Manage and optimize search engine marketing (SEM) campaigns, including keyword research, ad copy creation, bid management, and performance tracking.
Oversee social media marketing campaigns across various platforms to enhance brand presence, engagement, and audience growth.
Utilize web analytics tools to monitor website performance, track key metrics, and generate reports on campaign performance and ROI.
Stay uptodate with the latest digital marketing trends, tools, and best practices and provide recommendations for continuous improvement.
Identify and evaluate new digital marketing opportunities and channels to expand brand reach and drive business growth.
Collaborate with crossfunctional teams, including design, development, and sales, to ensure digital marketing initiatives align with overall business goals.
Social Book marking, Submission of Directories, Blogs, Articles, Forums.
Implement link building campaigns in coordination with company's SEO goals.
Prepare MIS reports for digital marketing team performance as required.