Brand Strategist - Delhi, Delhi, India - InstaServ India Pvt. Ltd.
Description
Responsibilities:
- Conduct comprehensive brand audits to assess current brand positioning, strengths, and areas for improvement.
- Develop strategic brand positioning recommendations based on market research and analysis.
- Create brand identity elements such as logos, color palettes, and typography guidelines.
- Craft brand messaging frameworks and brand voice guidelines for consistency across channels.
- Develop brand activation plans including marketing campaigns (Google Ads, Facebook Ads, LinkedIn Ads and etc.), events, and promotions.
- Provide guidance on digital branding strategies, including website design and social media presence.
- Monitor and analyze brand performance metrics to track the effectiveness of brand strategies.
- Stay uptodate with industry trends and best practices in branding and marketing.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's degree preferred).
- Proven experience (X years) working in brand consulting, marketing, or a related role.
- Strong understanding of brand development principles and strategies.
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Creative thinking and problemsolving abilities.
- Proficiency in branding software/tools such as Adobe Creative Suite, Canva, etc.
- Strong communication and presentation skills.
- Ability to work effectively in a collaborative team environment.
- Certification in brand management or related areas is a plus.
Job Types:
Full-time, Permanent
Pay:
₹16, ₹37,924.92 per month
Benefits:
- Paid time off
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
- Morning shift
Supplemental pay types:
- Shift allowance
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 2 years (preferred)
Facebook Advertising: 1 year (preferred)
- Lead generation: 1 year (preferred)
Language:
- English (preferred)
Work Location:
In person
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