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Gurgaon

    Manager - Digital Marketing - Education (5-7 yrs) - Gurgaon/Gurugram, India - iimjobs

    Iimjobs background
    Full time
    Description
    Digital Marketing Manager

    We are hiring for Digital Marketing Manager for our client in Education Sector, Frankfinn Aviation services.


    Role:

    • Will be responsible for driving quality lead generation through the effective use of various digital marketing channels, daytoday implementation of campaigns, and managing thirdparty relationships, affiliates etc.
    • To plan, execute, monitor and optimize paid marketing campaigns on various digital marketing channels to generate quality leads.
    • Will own and lead the digital advertising activity at all stages of the funnel across multiple online channels including AdWords, Instagram, Facebook, YouTube, and other Social Media platforms
    • Oversee and provide direction on keyword planning, bid management strategies, and campaign optimization for conversions
    • Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving the scale and effectiveness of marketing efforts
    • Vendor Negotiations
    • Must have good analytical skills
    • Must have excellent communication skills
    • Ensure cost per lead and cost per sale is achieved within budgets

    Job Location :
    Gurugram, Haryana


    Education :
    Graduate/Post Graduate/MBA


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