Product Marketer Ivd - Bengaluru, India - GenWorks Health

GenWorks Health

Verified Company

Bengaluru, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Minimum Required Experience : 3 years

Skills:
Communication & Inter-Personal Skills,Agility & Response to Change,Customer-Focused Service,Continuous Learning,Relationship building,Customer Experience,Asset Management,Branding & One-GW Communication,Discipline towards Internal Processes,Planning & Analysis,Domain Expertise,Creativity/Innovation: Influences & negotiates

Business Importance of the Role:

The Product Marketer role is responsible for building brand-promotion activities, developing product messaging & positioning and content-development.

The purpose of this position is to proactively understand our vertical business and implement various strategies to generate revenue opportunities.

This is a business-critical role which will hone your entrepreneurship, Strategy Building skills and will transition you to grow up with bigger roles within Genworks.

You will have our trust and backing to take complete ownership to drive and implement various digital marketing strategies by working closely with Sales, Service, Product Specialist and Support team in enhancing their engagement index with customers.

You will have to be quick in actions, creative and pay attention to details as the role will be responsible for day-to-day operations rigor to implement strategies

Key Responsibilities to Deliver (Daily, Weekly, Monthly, Quarterly, Annual):

Product messaging and positioning
Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

Content Development

Conceptualize and craft educational product and solution content for a variety of platforms
Market, customer, and competitive analysis
Be the authority on the customer, the industry trends, and the other industry players

Sales enablement