Performance Marketing Associate - Bengaluru, India - Giva

Giva

Verified Company

Bengaluru, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Job Title - Performance Marketing Associate

Key responsibilities:

Plan & execute performance marketing campaigns across various channels
Google Ads, Facebook Ads, 3rd party networks, etc.
Take ownership of online campaigns along with search, display, remarketing, Google Adwords, Paid campaigns, and other aspects of online marketing.
Understanding of the ecosystem
Attribution, Tracking, and tuning various EndtoEnd Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion funnels.
Running experiments on paid digital channels to find incremental value of digital marketing across cohorts of customers.
Designing experiments to improve the overall contribution of digital marketing towards business in a profitable manner.
Coordinate with the internal product, tech teams for timely execution of various digital marketing tasks and initiatives.
Monitor and keep track of essential funnels and events in Marketing setup.
Responsible for campaign management planning, monitoring, optimization & reporting.

Who will Qualify

1+ years of relevant experience especially in Google Ads. Experience with ecommerce businesses will be an advantage.
Highly dataoriented approach towards planning and problemsolving.
Strong analytical skills and the ability to analyze data
Knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Google Analytics, Firebase, etc.)
Handson experience with performance marketing channels Google ads, Facebook Ads, etc. in managing the marketing budget at scale along with the business objectives & KPIs like ROAS, CPI, CAC, LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.
Proven track record of increasing user acquisition, engagement, and retention and meeting/exceeding revenue and profitability goals.