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    WhatsApp Marketing Executive - Kochi, India - Webdura Technologies

    Webdura Technologies
    Webdura Technologies Kochi, India

    6 days ago

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    Description

    Candidates need to take the initiative to process and tactics to engage the clients to reduce clients churn out.

    Responsibilities

    • Campaign Planning:
    • Collaborate with clients and internal teams to understand campaign objectives and goals.
    • Develop comprehensive campaign plans using the retention platform to achieve desired outcomes.
    • Platform Expertise:
    • Demonstrate expertise in using the retention platforms for campaign management, including push notifications, in-app messaging, emails,whatsapp and other engagement channels.
    • Segmentation and Targeting:
    • Implement audience segmentation strategies to target specific user groups with personalized and relevant messaging.
    • Utilize data-driven insights to optimize targeting parameters.
    • Content Creation:
    • Collaborate with content creators to develop compelling and engaging content for retention campaigns.
    • Ensure consistent branding and messaging across all communication channels.
    • A/B Testing:
    • Design and execute A/B tests to optimize campaign performance.
    • Analyze results and iterate on campaigns based on data-driven insights.
    • Automation Workflows:
    • Create and optimize automated workflows within the platform to streamline communication and enhance user journeys.
    • Implement drip campaigns, onboarding sequences, and re-engagement strategies.
    • Performance Analysis:
    • Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversions, and user retention.
    • Provide regular reports and insights to clients and internal stakeholders.
    • Optimization Strategies:
    • Develop and implement strategies to optimize the campaigns for better engagement and conversion rates.
    • Collaborate with data analysts to identify areas for improvement.
    • Client Collaboration:
    • Work closely with clients to understand their business needs, preferences, and key performance indicators.
    • Conduct regular meetings to review campaign performance and discuss optimization strategies.
    • Integration with Other Tools:
    • Collaborate with IT and data teams to integrate retention platforms with other marketing tools.
    • Ensure seamless data flow and synchronization for comprehensive campaign management.

    Requirements and skills

    • 3-5 years of experience in campaign management, particularly using the retention platform.
    • Strong understanding of mobile marketing strategies and best practices.
    • Analytical mindset with proficiency in interpreting campaign performance data.
    • Excellent communication and collaboration skills.
    • Familiarity with marketing automation and CRM systems.
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