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    Digital Analyst - Bengaluru, India - RapidBraiins

    RapidBraiins
    RapidBraiins Bengaluru, India

    2 days ago

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    Description

    Job Description :

    • We are seeking a skilled Digital Analyst to join our interdisciplinary team of marketing, statistics, and consulting specialists.
    • The ideal candidate will have a strong background in data analytics, digital marketing, and technical proficiency in tools such as Adobe Analytics and Google Tag Manager.
    • The role involves designing and implementing onsite tracking, creating insightful reports and dashboards, integrating thirdparty pixels, analyzing customer journeys, and crafting targeted communication strategies.

    Responsibilities :

    • Educational Qualifications : Bachelor's/Master's
    • Collaborate with a diverse team of experts in marketing/media, statistics/analysis, and consulting.
    • Design and implement onsite tracking utilizing data layer and tag management systems (Google Tag Manager and Adobe Launch).
    • Generate comprehensive reports and dashboards using Google Analytics and Adobe Analytics, providing actionable insights and recommendations.
    • Integrate thirdparty advertising and retargeting pixels using Google Tag Manager, Adobe Launch, and Tealium.
    • Analyze customer journeys and correlate tracking data with various online and offline data sources (e. g. , CRM data, seasonality, climate data).
    • Develop user profiles to enable targeted communication through data management platforms.

    Education and Qualifications :

    • Technical university degree in a relevant field with a focus on data analytics, digital marketing, or equivalent qualification.

    Work Experience :

    • Minimum of 3 years of professional experience in analytics.

    Technical / Professional Skills :

    • Proficiency in data science and understanding of marketing/media business concepts.
    • Advanced knowledge of Adobe Analytics Implementation and expertise in at least one tag management system, particularly Adobe Launch.
    • Desirable familiarity with JavaScript and HTML.
    • Advanced proficiency in MS Office products, especially Excel.

    Other Requirements :

    • Excellent communication skills.
    • Proficiency in German or English.
    • Strong analytical capabilities, with the ability to interpret requirements and provide strategic business recommendations.

    Mandatory Skills :

    • Adobe Launch
    • Adobe Implementation
    • JavaScript
    )
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