Digital Marketing Executive - Delhi, India - GENIEKART INDIA PVT LTD

Description

Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights.


Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Indepth experience with website analytics tools (e.g, Google Analytics, WebTrends)
• Experience with bid management tools
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Uptodate with the latest trends and best practices in SEO and SEM
  Salary: ₹18, ₹25,000.00 per month

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• New Delhi, New Delhi , Delhi: Reliably commute or planning to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 3 years (required)

- total work: 2 years (required)


Speak with the employer

• 91-XXXXXXXXXX