Territory Sales Officer - Amreli, India - TCP Corps

Description

• Job description ofTerritory Sales OfficerTSO
• Jobtitle: Territory Sales OfficerTSO
• Department:Sales
• Reports to:Territory Sales ManagerTSM
• Matrix: AreaSales ManagerASM Regional SalesManagerRSM.
• Summary:
• TheTerritory Sales Officer (TSO) plays a vital role in driving salesand distribution of FMCG (Fast Moving Consumer Goods) productswithin a designated territory. You will be responsible for buildingstrong relationships with customers achieving sales targets andensuring optimal product visibility andavailability.
• KeyResponsibilities:
• Develop andimplement territoryspecific sales plans to achieve assigned salestargets for volume and value across all productcategories.
• Prospect and acquire new customerswhile maintaining and strengthening relationships with existingaccounts.
• Manage distributor and retailernetworks to ensure timely deliveries optimal product placement andappropriate inventory levels.
• Conduct regularmarket research to stay updated on industry trends competitoractivity and customer needs.
• Effectivelycommunicate the value proposition of company brands and products tocustomers acting as a brand advocate.
• Planexecute and monitor promotional activities merchandising strategiesand instore displays to maximize salesimpact.
• Prepare accurate and timely salesreports analyse performance metrics and identify areas forimprovement.
• Manage customer credit effectivelyand ensure timely collection of payments.
• Buildstrong relationships with key stakeholders across differentdepartments within the company.
• Ensureadherence to all company policies procedures and relevant industryregulations.
• Key Results Areas(KRAs):
• SalesGrowth: Achieve and exceed assigned sales targetsfor volume and value across all productcategories.
• Customer Acquisition& Retention: Develop and maintain strongrelationships with existing customers while actively prospectingand acquiring newaccounts.
• DistributionManagement: Effectively manage distributors andretailers to ensure optimal product placement inventory levels andtimely deliveries.
• MarketKnowledge & Insights: Stay informed aboutmarket trends competitor activity and customer needs to develop andimplement strategic salesplans.
• BrandAdvocacy: Champion the company brand and productseffectively communicating their value proposition tocustomers.
• Trade PromotionExecution: Ensure successful execution ofpromotional activities merchandising strategies and instoredisplays to drive sales.
• SalesReporting & Analysis: Regularly prepareaccurate sales reports analyse performance metrics and identifyopportunities forimprovement.
• CollectionManagement: Manage customer credit effectively andensure timely collection ofpayments.
• RelationshipBuilding: Build strong relationships with keystakeholders across different departments within thecompany.
• Compliance &Regulations: Ensure adherence to all companypolicies procedures and relevant industryregulations.
• Key PerformanceIndicators(KPIs):
• SalesTarget Achievement: Percentage of assigned salestargets achieved (volume &value).
• New CustomerAcquisition: Number of new customer accountsacquired.
• Customer RetentionRate: Percentage of existing customer baseretained.
• Distributor &Retailer Performance: Inventory turnover rate orderfulfilment accuracy product visibility instores.
• Market ShareGrowth: Growth in market share within the assignedterritory.
• Sales ConversionRate: Percentage of leads converted intosales.
• Sales PipelineManagement: Value and volume of the salespipeline.
• CollectionEfficiency: Percentage of ontime paymentscollected.
• Sales ReportingAccuracy & Timeliness: Timely submission ofaccurate sales reports.
• CustomerSatisfaction Score: Customer satisfaction ratingsbased on feedbacksurveys.
• Qualifications:
• Education:
• Bachelors degree in business administration Marketing or a related field(preferred).
• Experience:
• 4years of experience in FMCG sales (highlydesirable).
• Proven track record of exceedingsales targets.
• Skills &Knowledge:
• Excellentcommunication interpersonal and negotiationskills.
• Strong analytical and problemsolvingabilities.
• Ability to build and maintain strongrelationships with customers.
• Proficiency inMicrosoft Office Suite (Word ExcelPowerPoint).
• Indepth knowledge of FMCG industrytrends and best practices.
• Excellent timemanagement and organizationalskills.
• Additional DesirableSkills:
• Experience in workingwith distributors and retailers.
• Experience inbrand promotion andmerchandising.
• DesiredCertifications:
• FMCG SalesCertification (a plus).

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