Dgm - Brand Communication - Gurugram, Haryana, India - Blackberrys

Blackberrys

Verified Company

Gurugram, Haryana, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Posted on: 08-May-2024

Closes on: 13-May-2024

Job Id: 9807

Role profile:
Develop and implement comprehensive branding strategies that align with the company's overall objectives and vision
Lead the content development of integrated advertising campaigns across multiple channels, including digital, print, social media, and more
Work closely with the Strategic creative partner in planning and delivering content as per brand Annual Calendar and onboard key stakeholders such as the Product team, Channels and strategic partners on this journey
Ability to creatively integrate various media vehicles across channels to deliver consistent brand messaging impacting brand equity scores quarterly
Constantly update and maintain brand guidelines, ensuring consistency across all marketing materials and touchpoints
Collaborate with crossfunctional teams to ensure that the brand messaging is integrated into all aspects of the business, including product development, consumer experience and communications Lead, mentor, and manage a team of creative professionals, fostering a culture of innovation, excellence, and collaboration
Monitor industry trends, market insights, and consumer behaviour to adapt strategies and stay ahead of the competition
Oversee media budgets for ATL, BTL and PR and performance metrics to ensure campaigns meet objectives and deliver ROI
Responsible for New consumer acquisition at store level
Function:
Brand Experience
Skills:
Experience as a leader in developing strategic content with progressive levels of seniority and responsibility.
Solid understanding of optimal multichannel approach along the entire customer journey, including but not limited to social, digital, media and content.
Knowledge of media planning, distribution, measurement, optimization and syndication.
Strategic planning and presentation; excellent written and verbal communications.
Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
Deep understanding of both offline and online Channels
Fullscale experience of working with any of the Top 5 creative agencies in India likes of Leo Burnett, O&M, Lintas etc.
Ability to inspire, lead and influence through Crossfunctional collaboration
Conceptual clarity on Brand Funnel, Positioning and Key brand levers
Experience in qualitative research, micro trends and capturing the spirit of the times.
Excellent communication skills both verbal and written.
Team Management
Qualifications: