Trade Marketing Executive - Ernakulam District, Kerala, India - Blossom Inners Pvt Ltd

Blossom Inners Pvt Ltd
Blossom Inners Pvt Ltd
Verified Company
Ernakulam District, Kerala, India

2 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description
Plan, develop and execute strategies for ATL/BTL activities in line with marketing strategies.

  • Collaborate with external agencies to develop and execute effective PointofPurchase (POP) displays, shop boards, outdoor advertising campaigns, and sampling activations.
  • Plan and execute BTL activities, including:
  • Designing consumer offer schemes and overseeing their implementation.
  • Conducting display analyses to optimize product placement.
  • Managing shop board installations.
  • Overseeing inshop branding and identification efforts.
  • Developing planograms, POS materials, and merchandising strategies.
  • Managing hanger and standee deployments.
  • Conduct market audits to gather relevant market information and share insights with stakeholders to support strategic decisionmaking.
  • Perform basic quantitative market research to understand consumer trends and market conditions.
  • Conduct productlevel research and competitor analyses to inform marketing strategies.
  • Manage trade show and exhibition participation.
  • Schedule and conduct market visits across various states.
  • Ensure effective visual merchandising and brand health in EBOs (Exclusive Brand Outlets).
  • Coordinate for the availability of various materials in various locations based on the marketing plan
  • Coordinate with vendors for various support and settle the bills as per the contract terms

Pay:
₹25, ₹35,000.00 per month


Schedule:

  • Day shift

Education:


  • Bachelor's (preferred)

Experience:


  • Lead generation: 1 year (preferred)
- total work: 1 year (preferred)

  • Marketing: 1 year (preferred)

Language:


  • English (preferred)

Work Location:
In person
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