SEO Executive - Kolkata, India - Squarcell Resource India Pvt Ltd
Description
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Salary:
₹20, ₹25,000.00 per month
Benefits:
- Health insurance
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
Experience:
- SEO: 1 year (required)
- PPC
- total work: 1 year (required)
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