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    SFMC Developer - Pune, India - Capgemini

    Capgemini
    Capgemini Pune, India

    1 week ago

    Capgemini background
    Description

    Job Description

    • The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform.
    • This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys.
    • Aware of SDLC and Support processes as required by projects
    • Hands on experience with Email Studio knowledge – A/B Testing, Segmentation, and Integration with microsites, websites and landing pages, personalization concepts, triggered emails, campaign waves.
    • Ability to conduct end-user training – good to have.

    Primary Skills

    • Ability to work effectively with non-technical personnel
    • Experience with email and/or marketing automation software and integration with databases
    • Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required.
    • Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails
    • Develop responsive email templates with extensive knowledge of AMPscript
    • Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essential
    • Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficial
    • Master with SQL and robust
    • understanding of Marketing Cloud's contact data model
    • Experience utilizing Journey Builder with thorough
    • understanding of Audience Builder configuration.
    • Ability to elicit requirements and translate to technical solutions that can scale across multiple business units
    • Experience with web service integration (REST/SOAP) would be beneficial
    • Certification in SFMC

    Secondary Skills

    • Good written and- verbal communication skills
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