Field Marketing - Bengaluru, Karnataka, India - Locus

Locus

Verified Company

Bengaluru, Karnataka, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Locus is a technology platform that uses machine learning and proprietary algorithms to automate complex supply chain decisions. We are building The World's Best Dispatch Management Platform in Final Mile.

Our smart supply chain solutions provide end-to-end visibility and enable enterprises to enhance their operational efficiency by reining costs, streamlining the customer experience, and reducing environmental impact.

Headquartered at Bangalore, India, we have offices present across, North America, South East Asia, EU. We are a 150+ strong team and growing rapidly.

With a strong base of investors, GIC, Singapore's sovereign wealth fund, Qualcomm Ventures LLC, Tiger Global, Falcon Edge, Blume Ventures, pi Ventures, and others., Locus has raised around $80 million across multiple rounds.

Locus' scalable solutions include route optimization, real-time tracking and analytics, sales beat optimization, territory planning, vehicle allocation, and network design.

Our future-ready platform has resulted in $150 million+ savings in logistics costs, 70 million+ kilometer reductions in distance traveled, and 17 million+ kilograms reduction in GHG emissions across clients like Nestle, Mondelez, Unilever, BigBasket, Bluedart, Bukalapak, The Tata Group, and many others.

The company powers deliveries across North America, Europe, Southeast Asia, Middle East, ANZ, and the Indian Subcontinent.

Backstory:

Today Locus is a global organization bringing real-world growth through last-mile excellence for enterprises across industries and use cases.

Some of our milestones have been:

2016: Raised Series A round funding from Exfinity Ventures and GrowX Ventures and launched our first two offerings: Route Planning and Control Tower (formerly Dispatch IQ and TrackIQ).-
2018: Achieved a landmark of 10 million successful customer orders.-
2020: Raised series B funding led by Falcon Edge and Tiger Global. Opened our first offices in North America and South East Asia.-
2021: Raised Series C funding of $50 million led by GIC and Qualcomm Ventures and got recognized twice in a row as the Representative Vendor in various Gartner Market Guides.-
2022: Unveiled our real-world ready dispatch management platform, moving from product-based to platform-based offerings. Expanded our footprint to Mexico.

Role Purpose:

We require an exceptional, results-driven - Field Marketing Manager. This individual contributor (IC) role will lead and implement the Field Marketing Strategy. Responsible for Demand generation, pipeline in ABM accounts.
We are looking for a tenured B2B Field Marketing leader to support the high growth forecasted from the region.

We need a strong leader who can be strategic and execution-focused to deliver Quarterly/ Monthly Sales Accepted Opportunity targets (both in terms of number & ARR), revenue and client loyalty for the Geo.

You don't have to do it alone - you will have support from your superstar peers across the campaigns, events, digital, marketing operations, customer marketing communications, PR, and learn and leverage from your other field marketing peers.

Role Responsibilities:

Own and implement the Field Marketing strategy, Campaigns & Event plans, and Marketing budgets.

Develop localised campaigns with a marketing mix (Roundtable events, webinars, ABM, PR & social) that focus on key sales objectives

Drive awareness, revenue growth, retention, and nurturing relationships with high-propensity targeted executives and accounts (ABM) & client accounts.

Work closely with the local sales, partner ecosystem and customer success team to co-create the field marketing strategy, content, events and campaigns.

Management of all events from start to finish. Including follow up activities and funnel movement. Types of events include seminars, trade shows, webinars, executive round tables and internal staff events.

Work with the Marketing Peers/ External vendor to execute any digital outreach needed for the region.

Leverage paid channels to augment traffic, MQLs/ SQLs/ SAOs but not limited to TOFU but also demand generation, pipeline and thought leadership.

Own marketing reporting and analytics, including monthly or quarterly forecasts.

Be the point person for all data related to regional marketing activities and ensure the Performance Marketing team is hitting goals and metrics.

Achieve the Marketing KPIs, Revenue and client loyalty objectives for the region. Be accountable for results and drive from the beginning to the end of the funnel.

Partner with the SDR to lead our demand generation efforts that focus on building, progression of pipeline and improving win rates from marketing sourced opportunities

Identify market opportunities and define the right field marketing programs to promote current and prospective customer engagement, generate new business, cross-sell and up-sell pipeline, and accelerate sales.

Who would fit the role?
Must have 7+ years of hands-on experience as a B2B m