Exec. Social Media Specialist - Mumbai - confidential

    confidential
    confidential Mumbai

    20 hours ago

    Full time Healthcare
    Description
    • Handling Paid Activities - Post Boosting, Basic Campaign Creation on FB, Google.
    • Achieving Weekly/Monthly targets set for individual brands
    • Perform research on current benchmark trends and Audience Analysis for brands.
    • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
    • Suggest and implement new features to develop brand awareness.
    • Stay up-to-date with current technologies and trends in social media, design tools, and applications
    • Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
    • Weekly KPIs updates and presenting to management
    • Analyze customer expectations according to past social media activity
    • Establish relationships with social media influencers to develop a strong network
    • Ensure brand consistency in copy through tone, voice, and terminology
    • Create actionable plans to both grow and maintain followers Mainly for the BIG 4 social media platforms i.e., Twitter, Facebook, Instagram, YouTube, and also other platforms like LinkedIn, Reddit, Quora, Pinterest, etc. Show less
    • Well-versed with Facebook adverts paid promotions on different social media platforms, SMO, Social media
    • ad creation and promotion, and Google adverts.
    • Community Creation & Management through all social media platforms and online sites e.g. Quora,
    • Reddit, Wiki how etc.
    • Should have managed multiple social media accounts
    • Should be well-versed in generating reports for the campaigns handled.
    • Should have intrinsic knowledge of the inner working of social media marketing tools and their
    • settings
    • Regularly checking the technical health of each Sm platform - Respond and react to changes within
    • social networks, changes in functionality, methods of engagement , etc.
    • Social Media Listening/ Monitoring (Using relevant tools)
    • Designing and implementing social media strategy to align with business goals
    • Regularly track the performance of posts and derive insights to propose future strategies for all
    • accounts and present the same.
    • Creating Monthly Content Calendar

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