- Bachelor's degree in Information Technology or a related field
- 5+ years' of relevant experience
- Strong analytical skills
- Driven by a learning aptitude
- Team Player
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1 day ago
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Search Engine Optimization Specialist - Noida, India - Straction Consulting
Description
At Straction Consulting, you will work on the Search Engine Optimization client project initiatives while also handling client interactions. You will develop and execute SEO strategies to improve website visibility, organic traffic, ensuring client satisfaction and delivering measurable results.
Key Responsibilities:
SEO Strategy Development:
Develop and execute comprehensive SEO strategies to achieve client objectives and improve website's organic visibility in Google SERP
Conduct keyword research, competitor analysis, and website Technical audit to identify optimization opportunities
Collaborate with clients to align SEO goals aligned with overall business objectives
Content Optimization:
Work closely with the internal content creators to optimize website content strategy and helpful content creation process
Ensure content meets SEO best practices, including keyword usage, meta tags, and internal linking etc. while being useful to the searchers
Provide recommendations for content improvements to drive organic traffic and engagement
Technical SEO:
Perform technical audits to identify and address website issues affecting SEO performance
Implement technical optimization opportunities such as Site Load Speed improvements, Mobile responsiveness, passing Core Web Vitals, Schema markup, etc.
Client Servicing:
Serve as the main point of contact for clients, addressing inquiries, providing updates, and managing expectations
Conduct regular meetings and presentations to review SEO performance, discuss strategy adjustments, and demonstrate value
Anticipate client needs and proactively offer solutions to maximize results and satisfaction
Performance Analysis:
Monitor website performance using SEO tools and analytics platforms
Analyze key performance metrics, track progress towards goals, and prepare performance reports for clients
Provide actionable insights and recommendations based on data analysis to optimize SEO traffic outcomes
Stay Updated with Industry Trends:
Stay informed about industry developments, algorithm updates, and best practices in SEO
Implement emerging trends and technologies to maintain a competitive edge and drive continuous improvement
Qualifications