Digital Media Strategist - Bengaluru, India - Clevertize

Clevertize

Verified Company

Bengaluru, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

We are onboarding a new client and for that, we are looking for leaders who are responsible, approachable, and of course, fun They must have good experience in the field of digital media, with good knowledge of affiliates, publishes.

If you are in search of a job that is challenging and yet exciting, look below

EXPERIENCE REQUISITE

5+ years of experience in performance & media houses
Experience in independently building media strategy and media planning
Ability to drive results & manage the team
Must have Publishers, Affiliates experience
Must be able to crack deals and be a media strategist

KEY RESPONSIBILITIES
Publisher/Display Section,

Help identify target audiences and plan media campaigns
Compare and negotiate rates, ad space and airtime
Optimize plans and budgets according to the best media mix
Prepare schedules and adjust when needed
Experiment with new platforms and channels
Ensure ads are creative and displayed appropriately
Monitor costs and return on investment (ROI)
Report to clients and build longterm relationships
Monitor the effectiveness of the campaigns.
Optimize plans and budgets with regards to the best media mix.
Sample various new platforms and channels to determine the best.
Ensure ads are creative and displayed appropriately

Monitor costs and return on investment (ROI)

Report to clients and build longterm relationships

Researching and evaluating the segment audience

- s character, purchasing and media habits.

Liaising with media owners, making sure specific statistics, circulation and viewing total are current.
Providing media recommendations, such as timings and cost breakdowns, to assist clients in making an informed decision about future advertising strategies.
Modifying media schedules in response to the latest audience figures.

Affiliate section,

Working closely with affiliates and monitoring existing accounts to optimize and increase revenue
Seeking and developing new affiliate relationships
Acquiring traffic on CPC, CPM, and CPV basis that best suits our available demand
Working closely with other departments to determine best markets, volumes, and types of traffic to pursue
Determine KPI goals by campaign and work with internal attribution teams for crosschannel deduped results, communicate expectations with affiliates
Improve internal tools for tracking content performance, partner with attribution team to ensure platforms are correctly following into deduped reporting
Recommend the affiliate marketing strategy, including opportunity analysis, revenue targets, prioritization, and budget management
Identify new opportunities, recruit new affiliates and negotiate financial structure of deals
Develop offers and other marketing opportunities to expand the program
Coordinate execution of budget, invoicing and technical support requirements
Develop and grow relationships with key affiliates and marketing partners
Proactively manage affiliate compliance and perform competitive monitoring

TECHNICAL SKILLS REQUISITE

Professionallevel proficiency in English
Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends, marketing campaigns and the next viral video trend
Excellent oral and written communication, presentation, analytical & collaborative skills
Highly organized to be able to handle multiple deadlinedriven projects and workflows
Able to manage and accommodate the team members
Should have a keen eye for detail

QUALIFICATION REQUISITE

Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
Certification in Digital Media / SEO / SEM / Ecommerce will be added bonus