Digital Marketing Executive - Gurugram, Haryana, India - SALT Attire

SALT Attire

Verified Company

Gurugram, Haryana, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

1. Implement Strategies for ATL & BTL Advertising.

Comfortable shooting her own videos.
Implement innovative methods & ideas to increase Brand Awareness and Enhance Brand Positioning.
Drive the Brand Strategy ensuring excellence in execution and delivery against Brand KPIs.
Execute the Annual Branding & Marketing Calendar based on the Brand Targets for Online and Offline Channels.
Execute Offline Retail, PR, Campaigns, Social Media, Influencer Marketing to Enhance the Brand Image and Ensure Consistent & Elevated Brand Positioning.
Implement integrated marketing plans and strategies for Offline Retail & Online presence, in sync with business plans, and business targets, annual marketing calendar, drive brand campaigns and product launch along with seniors.
Drive Engagements & Cross Promotions to enhance the Brand Positioning.
Ensure consistent and elevated brand positioning across all consumer touchpoints.
Focus on delivering the brand strategy in a relevant and meaningful way, enhancing the brand image, position and reputation amongst consumers, in accordance with brand guidelines, design formats and marketing principles.
Enhance Brand Photoshoots, Campaigns, Social Media to improve the Value Proposition of the Brand.
Ensure timely launch of Brand Shoots & Campaigns in accordance with the Brand Calendar.

KNOWLEDGE, SKILLS & ABILITIES

REQUIREMENTS:

1. 2-6 years' work experience as a Brand Executive in Fashion/Retail/Consumer Brand is a MUST.

MBA - Marketing preferably from a premier MBA institute.
Strong consumer understanding with experience in a Consumer Brand.
Strong Analytical Skills.
Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
Excellent verbal and written communication skills.