Marketing and Communication Officer - Thiruvananthapuram, Kerala, India - Trivandrum International School

Trivandrum International School
Trivandrum International School
Verified Company
Thiruvananthapuram, Kerala, India

4 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Job Summary:

Key Responsibilities:


  • Develop and execute marketing and communication strategies to promote our school and its programs through various advertisement channels.
  • Create compelling and engaging advertising campaigns to increase brand awareness, attract prospective students, and engage with parents and the local community.
  • Collaborate with internal stakeholders, such as school administrators, teachers, and the admissions team, to gather information and develop advertising concepts and materials.
  • Conduct market research to identify target audiences, analyze competitor activities, and stay updated with the latest trends in the education industry.
  • Plan and execute advertising campaigns across different platforms, including print, digital, social media, and local media outlets.
  • Monitor and analyze the performance of advertising campaigns, and use datadriven insights to optimize future campaigns.
  • Manage relationships with advertising agencies, media partners, and suppliers to ensure efficient and timely delivery of advertising materials.
  • Coordinate with the creative team to develop visually appealing and impactful advertisements that align with the school's brand guidelines.
  • Develop and maintain a content calendar for planned advertisements, ensuring consistent messaging and timely execution.
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