Digital Marketing Executive - Belapur, India - Apex Fresh

Apex Fresh
Apex Fresh
Verified Company
Belapur, India

3 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Key Responsibilities:

-
Digital Strategy Development:


  • Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with overall business goals and brand objectives.
  • Conduct market research and analyze consumer trends to identify opportunities for digital growth and engagement.
-
Campaign Management:


  • Create compelling content including text, images, and videos to engage target audiences and drive brand awareness and product sales.
-
Social Media Management:


  • Manage and maintain social media accounts including Facebook, Instagram, Twitter, and LinkedIn.
  • Develop content calendars, schedule posts, and engage with followers to build a loyal community around our brand.
-
Search Engine Optimization (SEO):


  • Optimize website content and structure to improve organic search engine rankings and increase website traffic.
  • Conduct keyword research, monitor performance metrics, and implement SEO best practices to enhance online visibility.
-
Paid Advertising:


  • Develop and implement paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels.
  • Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI and achieve campaign objectives.
-
Analytics and Reporting:


  • Utilize web analytics tools such as Google Analytics to track website traffic, user behavior, and conversion rates.
  • Generate regular reports on key performance indicators (KPIs) and provide insights and recommendations for continuous improvement.

Requirements:


  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in digital marketing roles, preferably within the FMCG industry.
  • Indepth knowledge of digital marketing channels, tools, and techniques.
  • Strong analytical skills with the ability to interpret data and extract actionable insights.
  • Excellent communication and interpersonal skills.
  • Creative thinker with a passion for staying uptodate with the latest digital trends and technologies.
  • Ability to multitask, prioritize tasks, and meet deadlines in a fastpaced environment.

Salary:
₹20, ₹40,000.00 per month


Benefits:


  • Health insurance
  • Life insurance
  • Provident Fund

Schedule:

  • Morning shift

Supplemental pay types:

  • Performance bonus

Education:


  • Bachelor's (preferred)

Experience:


  • Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)


Work Location:
In person


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