PPC Expert - Mumbai, Maharashtra, India - Brainvire

Brainvire

Verified Company

Mumbai, Maharashtra, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Location:

Ahmedabad, Mumbai

Job Type:

Permanent

Education:

Bachelor's degree in marketing, business, or a related field

Position:

PPC Expert

Experience:

5-7 Years

No of Openings:

1

Roles & Responsibilities:

Should have minimum 5 years of handson experience managing PPC campaigns,
Develop and execute comprehensive PPC strategies to drive highquality traffic and achieve business goals
Oversee the management of PPC campaigns across multiple platforms, such as Google Ads, Bing Ads, and social media advertising channels.
Conduct keyword research, ad copywriting, campaign optimization, shopping feed setup and optimization, and conversion tracking setup to improvise campaign.

- performance and maximize ROI Monitor campaign budgets, track key metrics, and generate performance reports to present to stakeholders

Stay abreast of industry trends, emerging technologies, and the competitive landscape to identify growth opportunities and recommend strategic adjustments.
Lead a team of PPC specialists, providing guidance, training, and performance feedback to ensure campaign success.
Collaborate with crossfunctional teams, including marketing, design, and development, to align PPC efforts with overall marketing initiatives.
Conduct regular A/B testing and conversion rate optimization to improve campaign performance and landing page effectiveness.
Stay informed about search engine algorithm updates and changes in PPC advertising.

- policies to ensure compliance and adapt strategies accordingly.

Provide strategic insights and recommendations to optimize campaign targeting, audience segmentation, and ad
Indepth knowledge of Google Ads, Bing Ads, and social media advertising platforms Strong analytical skills with the ability to interpret data, draw insights, and make datadriven decisions.
Proficiency in using analytics and bid management tools Excellent understanding of PPC best practices, including campaign setup, keyword research, ad copywriting, Shopping feed optimization, Conversion tracking, and landing page optimization
Experience with A/B testing and conversion rate optimization techniques Strong leadership and team management skills
Excellent communication and presentation abilities Certifications such as Google Ads, Google Analytics, and Bing Ads are a plus

Skills: