Digital Marketing - Mohali Khurd, India - iTechnolabs

iTechnolabs
iTechnolabs
Verified Company
Mohali Khurd, India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Responsibilities:


  • Conduct keyword research to identify high-value target keywords and
optimize website content accordingly.

  • Implement on-page SEO strategies including meta tags, headers,
internal linking, and URL structure optimization.

  • Manage off-page SEO activities such as link building, guest blogging, and
influencer outreach to improve website authority and domain ranking.

  • Monitor website performance using tools like Google Analytics, Google
Search Console, and SEO software to track keyword rankings, organic
traffic, and user engagement metrics.

  • Analyze SEO data and trends to identify opportunities for improvement
and develop actionable insights to increase search visibility.

  • Collaborate with content creators, web developers, and marketing
teams to ensure SEO best practices are integrated into all digital
initiatives.

  • Stay up-to-date with the latest SEO trends, algorithm updates, and
industry best practices to maintain a competitive edge.

  • Provide regular reports and analysis on SEO performance, trends, and
recommendations for optimization to
management.

  • Develop and implement comprehensive marketing strategies to increase
visibility, traffic, and sales on online marketplaces such as Amazon,
Flipkart, etc.

  • Conduct market research to identify trends, customer preferences, and
competitor strategies to inform marketing initiatives.

  • Optimize product listings including titles, descriptions, images, and
keywords to improve search ranking and conversion rates.

  • Manage advertising campaigns including sponsored products, display
ads, and promotions to maximize ROI.

  • Monitor and analyze key performance metrics such as traffic, conversion
rates, and sales to evaluate the effectiveness of marketing initiatives
and make data-driven decisions.

  • Collaborate with cross-functional teams including sales, product
management, and creative services to ensure cohesive branding and
messaging across all channels.

  • Stay up-to-date with the latest SEO trends, algorithms, and best practices to maintain a competitive edge in lead generation and conversion optimization.

Must have skillset:

================

  • Focused on lead generation and conversion, play a vital role in driving qualified leads to our website through effective conversion optimization strategies.
  • Perform onpage and offpage SEO optimization, including but not limited to meta tags, headers, URLs, and internal linking.
  • Optimize website content, landing pages, and conversion funnels to improve user engagement and maximize lead generation.
  • Implement onpage and offpage SEO tactics to improve website visibility and search engine rankings.
  • Monitor website performance metrics, including traffic, leads, and conversions, using tools such as Google Analytics and Google Search Console.
  • Analyze user behavior and conversion data to identify areas for improvement and implement optimization strategies.
  • Conduct A/B testing and optimization experiments to improve website conversion rates and lead quality.
  • Implement technical SEO best practices to ensure website functionality, speed, and accessibility for both users and search engines.
  • Regularly reporting on SEO performance metrics, lead generation KPIs, and conversion rates to stakeholders.
  • Experience with website analysis using a variety of analytics tools including: Moz, SEMrush, Ahrefs, Google webmaster tool, Link analysis tools, competitor analysis tools, other link and keyword research tools

Pay:
₹15, ₹35,000.00 per month


Schedule:

  • Monday to Friday

Experience:


  • Digital marketing: 1 year (preferred)

Work Location:
In person
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