Marketing Executive - Mumbai, Maharashtra, India - Mintel

Description

Mintel is the world's leading market intelligence agency.

With offices around the world we take a global view on what is happening in the space of CPG innovation.

We offer our clients a unique perspective on the future of the consumer landscape and a clear roadmap to navigate it with.

As a Marketing Executive focusing on operational activities, events, and webinars, you will be responsible for coordinating and executing a variety of marketing initiatives.

Your primary focus will be on organizing successful events/tradeshows and webinars that align with the company's strategic objectives. You will collaborate with cross-functional teams to ensure seamless execution and contribute to enhancing the company's brand presence.


What you will be doing:

• Event Planning and Execution:
• Coordinate all aspects of event/tradeshow planning, including location selection, logistics, vendor management, and onsite coordination.
• Develop and maintain event timelines and postevent evaluations to measure success.
• Webinar Management:
• Plan, organize, and execute engaging webinars to reach target audiences and drive lead generation.
• Operational Support:
• Provide operational support for marketing initiatives, ensuring seamless coordination with internal teams and external partners.
• Assist in the creation of marketing collateral, including presentations, brochures, and promotional materials required for events and related activities
• Data Analysis and Reporting:
• Monitor and analyze event and webinar performance metrics, providing insights to enhance future strategies.
• Prepare regular reports on the effectiveness of marketing initiatives, with a focus on continuous improvement.
• Social Media Coordination: Collaborate with the social media team to promote events and webinars across various platforms, ensuring a consistent and engaging online presence.
• Attendee Engagement and Followup:
• Implement strategies to maximize attendee engagement during events and webinars, such as interactive sessions, Q&A segments, and polls.

What we are looking for from you:

• Bachelor's degree in Marketing, Business, or a related field.
• Strong organizational and project management skills.
• Excellent communication and interpersonal skills.
• Detailoriented with the ability to multitask and meet deadlines.
• Basic understanding of marketing principles and strategies.
• Proficiency in Microsoft Office

We Hope You'll Like Our:

• Culture that supports true collaboration whilst embracing remote working.
• Flexitime start and end times.
• Blended (office/home) approach to work.
• Approach to personal development where we encourage individuals to grow and share what they've learned.
• Social events, both within the department and across the company.
• Home office IT equipment allowance, as the working model will be a blend of office and home working.
• Generous annual leave and wider circle employee benefits.
• Additional one day off to celebrate your birthday.
• Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness and Mintel Gives).
• Giving back is part of our culture with this in mind, Mintel gives employee 2 days leave per year to join local volunteering activity organised by our Mintel Gives (where applicable).
• Mental health and wellbeing support via Modern Health App and Employee Assistance Programme.
• Beautifully designed offices to foster collaboration and fun.

Mintel is an equal opportunity employer that committed to the strength of an inclusive workplace.